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email marketing

How to Integrate Email Marketing, SEO and Social Media

May 19, 2010 by Eric Tsai with 431 views

Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay.  In fact, I believe email marketing combine with search (SEO) and social media will the best strategy... [read more]

Luring Customers Into Your Web - Writing Effective Marketing Emails

May 6, 2010 by Editor Bloggertone with 238 views

'Wow, I read your email all the way to the end!' This was a comment I received in response to a marketing email I sent out, offering press release services to wedding-related businesses. A ringing endorsement from a photographer who is more accustomed to images than words and who hops from app to app on his iPhone. What Makes a... [read more]

Best Email Marketing Strategies and Tactics of 2009

April 20, 2010 by Tom Pick with 597 views

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. How has email marketing... [read more]

Companies Spend More on Email Than PPC; 39% Have No Clue of ROI

March 11, 2010 by Andy Beal with 159 views

Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered in Econsultancy’s 2010 Email Marketing Census, companies are spending more on email marketing (17% of... [read more]

5 Simple Ways to Optimize Your Email Marketing Campaigns

February 1, 2010 by Small Biz Bee with 317 views

It’s easy to just shoot out any mass-email to people on your mailing list. If you have a high volume of emails, you’re likely to make some money from your campaigns. But if you have an email list, why not optimize your email campaigns? You already have people’s information, and you can communicate with the 10,000 people on your email... [read more]

Customer Engagement Survey Shows Twitter is King of ROI

December 4, 2009 by Andy Beal with 212 views

I’ve been a contributing analyst for the eConsultancy/cScape Customer Engagement Survey over the past few years. The 2010 edition has just landed and I thought I would share with you the data that jumped out at me. Email Newsletters Fading? The 2nd Customer Engagement Survey saw businesses focusing their efforts on using email... [read more]

What's your opinion on Virgin Blue's mass e-mail stuff up?

November 15, 2009 by James Deck with 118 views

As more and more businesses use mass e-mail as a marketing tool, we are seeing more and more stuff ups which put a serious dent in the sender’s credibility.For example, about one year ago, a local law firm sent me a bulk e-mail with every one of their contacts visible in the “cc” field. To make matters worse, the recipients were... [read more]

5 Reasons Why Your Email Marketing Is Not Working

July 9, 2009 by Small Biz Bee with 122 views

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox. A good number of those emails are forms of marketing, and almost all of them miss the mark with me. Email marketing can be an extremely powerful and effective way to reach your customers – if done correctly. Reasons Your Email Marketing Isn’t... [read more]

Kitchen-Sink Content is a Recipe for Failure

June 29, 2009 by Ardath Albee with 87 views

We’re all on the receiving end of email marketing messages. The problem is that most of them appear to try and do too much. It often feels like marketers have a list of all the stuff their solutions do and they want to cram it all into one message to make sure they say something that interests you.That kind of content makes my head hurt... [read more]

A cost effective and powerful marketing tool

May 4, 2009 by Drew McLellan with 171 views

Marketing your company during good times is hard enough. But marketing your company while trying to manage expenses can really be tough. So what’s a marketer with one hand tied behind their back to do?One powerful and cost-effective strategy that generates consistent results is strategic email marketing.  When done right, it can... [read more]

List Pruning = Email Marketing Success

April 13, 2008 by x x with 105 views

There are loads of different elements to businesses being successful with email marketing. One of them is list list pruning. One of our clients sent me an email the other day asking if removing non-responsive people from her email list will give her a more successful list. Absolutely, it will. Think of it like this…when you have a plant... [read more]

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