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data mining

When data and decisions collide

November 4, 2009 by Seth Godin with 135 views

Until recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven ("I don't care if you like mailer one, Smythe, mailer #2 did three times, better! Number 2 it is.") but not often.It took... [read more]

What a Deal Between Twitter and Google Would Mean for Small Businesses

October 10, 2009 by Steve King with 224 views

Lots of buzz around Twitter talking to both Google and Microsoft about data mining deals. As reported, Twitter would license their entire feed to one or both of the search giants. Kara Swisher at the BoomTown blog broke the news.  A deal of this type would allow Google and Microsoft to add detailed Twitter... [read more]

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