customers posts, articles, and infographics

5 Reasons that Startups & SmallBiz Must Engage Their Customers

March 23, 2011 by Rajeev Malik with 55 views

For some reason, recently I have talked to a number of people that have said the same thing to me. They basically say that their startup, small business and even enterprise company is too busy to actually engage their customers. Or they say that engaging and talking to your customers just is not a priority. My... [read more]

Is Your Business a Microclimate?

May 7, 2010 by Editor Bloggertone with 185 views

Seasons in my back garden fascinate me. Snow melts quickly. The plants and weeds compete avidly throughout the year. After observing my neighbours' gardens, it occurred to me that there is a micro-climate in my back garden. Certainly it makes it easy to grow vegetables and flowers! The fact that weeds like growing... [read more]

I promised myself I wouldn’t, but…

February 22, 2010 by JeffWeinberger with 121 views

This is a bit of a rant. And not a really important one at that. But it seems to me that there are things companies do that impose themselves on their “customers” and, in this case, their “customers’” “customers.” The culprit in this case is Technorati and, that one thing is: E824C4B7QWEY I feel responsible to those of you who... [read more]

Choose your customers, choose your future

November 11, 2009 by Seth Godin with 120 views

Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake.Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of... [read more]

Not that one could call it a pleasure...

November 3, 2008 by Robin Carey with 182 views

Not that one could call it a pleasure, but I’ve been knee-deep in the effect the current down-turn is having on the economy, thanks to SAP. The global software company, as evidence of its commitment to small and growing businesses, has been conducting a web-based conversation on “Weathering the Economy,” with leading experts... [read more]

Endure, Engage and Get Intimate… Words of Wisdom for Weathering the Economic Storm

October 22, 2008 by Robin Carey with 176 views

I had the pleasure of moderating a webcast panel today, sponsored by SAP, about “How to Keep Your Best Customers and People in Tough Times” with Bill Dunkelberg, Paul Greenberg and Tim Crane. Good stuff about finding opportunity in chaos (capturing new customers from imperiled competitors) and reaffirming relationships with... [read more]

He's Famous, He's Smart, He's "Punctual": Meet Jeremiah Owyang!

December 4, 2007 by RobinCarey1 with 121 views

My Facebook and otherwise friend, Senior Forrester Research Analyst Jeremiah Owyang, made the top category of "compare friends" for his fame, his smarts, and his punctuality. Who could want for more? He's also one of the leading global experts on social media, and has agreed to be one of our panelists on Friday's inter-... [read more]