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SaaS marketing, baseball and the batting order

June 8, 2011 by Peter Cohen with 61 views

I recently read "Three Nights in August," a wonderful book about the "game inside the game" of baseball. The author, Buzz Bissinger, shadowed St. Louis Cardinal manager Tony La Russa through a three game series against the Chicago Cubs. Bissinger chronicles in detail the manager's thought processes and decision making through 27... [read more]

The Amazon outage and SaaS marketers' response

May 2, 2011 by Peter Cohen with 134 views

I'm sure the recent service outage at Amazon Web Services (AWS) had lots of engineers scurrying around, looking for a fix. I've been at a software-as-a-service (SaaS) provider when the solution's gone down. The operations and support people work through the night and weekends.Marketing people aren't completely off the hook, though.... [read more]

Dancing in the Clouds With the Elephants

April 8, 2011 by Jeffrey Kaplan with 31 views

The recent flurry of major vendor announcements regarding their new Cloud Computing initiatives, latest acquisitions and offerings clearly shows that the “Cloud Rush” is in high gear. [read more]

Innovation with the Cloud & Flying Scallops in the North Atlantic

April 6, 2011 by Peter Auditore with 114 views

Information technology is one of the most competitive weapons in the arsenal of business today and has been a game changer in many industries. Perhaps one of the most famous stories of the early Internet days was how Charles Schwab took billions in market share because Merrill Lynch’s CEO at the time David Komansky said the high net worth people would never trade over the Internet. [read more]

FinancialForce.com Wins Best of SaaS Showplace Award

April 4, 2011 by Jeffrey Kaplan with 127 views

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that FinancialForce.com has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business ... [read more]

Building connections to your SaaS customers

March 28, 2011 by Peter Cohen with 79 views

I'm one in a million.Actually, I'm number 172,370 in a million. Which is why I recently received a thank you note from Reid Hoffman, Co-founder and Chairman of LinkedIn, as a way of showing his appreciation to me and the other first million LinkedIn users. His note says, "I want to personally thank you because you were one of LinkedIn'... [read more]

Recent Writings on SaaS and Cloud Computing

March 13, 2011 by Jeffrey Kaplan with 158 views

In case you missed my recent columns and commentaries in other places, here’s a quick list of links for your reading pleasure and consideration: E-Commerce Times: Amazon Web Services and the ASP Model Redux Datamation: Who Will Move You to the Cloud?  You can also click here to find my recent blogposts on TechWeb’s Internet... [read more]

The U.S. Cloud Work Revolution

March 7, 2011 by Steve King with 578 views

It's popular these days to talk about a decline in U.S. innovation and competitiveness.  Because of this, it's nice to see examples of U.S. companies winning.  John Dovorak's The U.S. Smartphone Revolution at PCMag.com describes the ascendancy of the U.S. smartphone industry, which he describes as  "one of the... [read more]

Research Shows That Growing Companies Adopt Cloud Computing Faster

March 3, 2011 by Bob Apollo with 459 views

  Recent research by MarketBridge confirms that migration to the “Cloud” is accelerating - and that some fascinating patterns are emerging about the people and organisations - fast-growing companies and younger executives - that are adopting the technology most quickly... The survey, conducted in December 2010, covered 1,000 North... [read more]

SaaS Blows Storm Clouds over the Channel

February 18, 2011 by Bob Apollo with 266 views

 It’s been obvious for a while to anyone involved in developing or reselling B2B software that the move to SaaS is having a profound effect on the role of the IT solution provider channel, on the services they can expect to provide, and on the margins they can expect to earn. In a presentation given last week at the Distree XXL... [read more]

Constant Contact Bantam Live Acquisition Redefines Cloud-Based Marketing Automation

February 17, 2011 by Jeffrey Kaplan with 1,228 views

Social networking is one of the big three themes of 2011, along with Cloud Computing and Mobility. Salesforce.com has been pushing its Chatter social networking platform for the corporate class with the new public service, Chatter.com, promoted with two ads during the Super Bowl halftime show. Today, Constant Contact... [read more]

Pardot Wins THINKstrategies’ Best of SaaS Showplace (BoSS) Award

February 14, 2011 by Jeffrey Kaplan with 577 views

THINKstrategies announced today that Pardot has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today’s Software-as-a-Service (SaaS) solutions. The BoSS Awards is an ongoing program of... [read more]

Back-Office Cloud Solutions Soar

February 3, 2011 by Jeffrey Kaplan with 847 views

A series of announcements over the past week clearly indicates that Software-as-a-Service (SaaS) financial management and enterprise resource management (ERP) solutions are taking hold among organizations of all sizes worldwide. The first was Intacct’s announcement that it had grown its customer subscription base 68% in 2010 and added... [read more]

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How Your Business Can Soar with the Cloud

January 17, 2011 by Phil Wainewright with 2,442 views

A new generation of ambitious young businesses are harnessing cloud computing and software-as-a-service to punch above their weight. While larger, more established enterprises struggle to master the always-on, 24x7 information streams of today's global business economy, their smaller rivals are taking advantage of new, online models to... [read more]

Wait! Does SaaS mean that IT really doesn’t matter?

January 17, 2011 by Rahul Asthana with 443 views

In a May 2003 article in the Harvard Business Review entitled “IT doesn’t matter,” Nicholas Carr shook up the business and IT world with a simple premise:  Information technology was like electricity to companies – essential to running their businesses (keeping the lights on, literally), but irrelevant to giving them a strategic... [read more]

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Don’t Get Left in the Dark: The Importance of Customer Support When Selecting a SAAS Provider

November 30, 2010 by Eric Richard with 345 views

Proven customer support is an important consideration when selecting a SaaS provider, especially for services essential to your operations, such as online appointment-scheduling or accounting. [read more]

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Combine SaaS Apps with Facebook, Twitter for Increased Sales

November 15, 2010 by Eric Richard with 1,147 views

Incorporating SaaS applications such as online appointment-scheduling into your Facebook and Twitter pages can add a new dimension to your sales and marketing strategy. [read more]

The Black Economy & SaaS ERP

October 15, 2010 by Manju Bansal with 1,129 views

One of the key selling points of SaaS ERP is the notion of operational efficiency and speed to market i.e. why invest precious resources in building an IT infrastructure when you can essentially outsource that function to a reliable vendor. While that concept is pretty clean, it does however assume one very critical thing i.e. the... [read more]

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Some Very Cool Companies are Joining Us...

September 11, 2010 by Robin Carey with 1,143 views

We've had hundreds of people signing up to learn more about the latest ways to reduce costs, simplify implementation and gain competitve advantage in our first-ever Summit about On-Demand technology, taking place September 28.  This gathering of some of the best brains in management, tech, finance and business growth will share... [read more]

Business Influencers Deliver the Value of Information Technology to Small Business & the Oceanography of Oil

May 11, 2010 by Peter Auditore with 686 views

 During the 1990’s I had a wonderful time selling connectivity, document management and business intelligence software to small and medium sized enterprises in many industries in the Americas. What I learned very quickly was that small business people hated computer speak and acronyms and most discussions quickly revolved around... [read more]

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