Our network

roi

Twitter is a Broadcast Medium

April 4, 2011 by Steve King with 625 views

Interesting academic study on Twitter from Yahoo Research.  The bottom line of the study is Twitter is dominated by a small number of users and much more of broadcast medium than a social network. Key quote from the study: “We find a striking concentration of attention on Twitter—roughly 50% of tweets consumed are generated by just... [read more]

How Marketers are Using Social Media for Business: New Report

April 27, 2010 by Tom Pick with 787 views

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become... [read more]

What Can Social Media Do to Improve Your Business

April 23, 2010 by Eric Tsai with 897 views

After my last post on “How to use Google and Twitter to Find your Customers,” I’m following up on how to abstract value to improve your ideas; whether it’s for your marketing research or product innovation, the intention for gathering these data should NEVER be for spamming but to help integrate your value proposition into what people... [read more]

Best Email Marketing Strategies and Tactics of 2009

April 20, 2010 by Tom Pick with 597 views

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. How has email marketing... [read more]

How to Use Google and Twitter to Find Your Customers

April 8, 2010 by Eric Tsai with 1,560 views

The three most important elements when starting out with marketing on the internet is to 1) define success and 2) know who your target audience 3) listen to your customers. Once you form a foundation for your web strategy, the execution becomes easy. The goal is to constantly test and use different campaigns from Search Engine... [read more]

Companies Spend More on Email Than PPC; 39% Have No Clue of ROI

March 11, 2010 by Andy Beal with 159 views

Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered in Econsultancy’s 2010 Email Marketing Census, companies are spending more on email marketing (17% of... [read more]

Social Media Marketing Continues to Move Forward

March 1, 2010 by Bill Ives with 309 views

Alterian has conducted its seventh annual survey on online marketing. This year’s sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. Where is the money coming from in an ear of tight budgets? The survey found that 40 percent of... [read more]

Social Media Success

February 20, 2010 by Dan Kraus with 146 views

I love executives who want to talk about ROI on marketing and especially social media (all sarcasm intended). Unless you are doing direct response marketing, ROI is an elusive topic at best and impossible at worst. My first question is always “what period of time do you want to measure that over, because ultimately, the time span is... [read more]

Social Media and Engagement: The Starbucks Example

July 22, 2009 by clickdocuments with 295 views

Social media is all about engagement - engaging with people, consumers, brands, celebrities, you name it. As you know, some people tend to do it better than others. A recent research conducted by ENGAGEMENTdb attempts to measure the top 100 global brand's value and engagement within social media channels. Before going any further, let's... [read more]

Social Media ROI and Impact for Adobe

May 29, 2009 by Jacob Morgan with 217 views

Olivier Blanchard (the brand builder) has been rocking out on social media ROI lately with some some awesome content. One of my favorite topics that he has addressed is the difference between ROI and Impact. As Olivier clearly explains, ROI is a financial metric… aka dollars and cents. Impact is what can be measured with comments,... [read more]

3 More Tips for Optimizing SEM Campaigns

May 22, 2009 by Tom Pick with 231 views

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.1. Keep your content network clean. Used properly, content networks... [read more]

Better Twitter (and ROI) with Topify, Seesmic Desktop and bit.ly

May 21, 2009 by Danny Brown with 150 views

People talk about Twitter and ROI (return on investment) and how there’s no real definable way to measure success or use the tools to your best advantage. At least, not unless you put a whole load of time into it. While that can be true depending on your needs, there are also plenty of ways to use Twitter more effectively as well as... [read more]

Customer Value and Social Media ROI

May 11, 2009 by Jacob Morgan with 195 views

I just wrote a post for Marketing Profs on the importance of understanding the value of your customers, here’s a snippet: “Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However,... [read more]

The ROI of anything

April 22, 2009 by swanwick with 93 views

I have been involved with the field of Knowledge Management (KM) since about 2000. In all that time nobody has worked out a great model for how to compute ROI on KM projects. The same discussions are now taking place around social media and collaboration projects that are now possible through the fast developing web2.0/enterprise2.0... [read more]

Time to Aggregate Social Media

April 15, 2009 by Michele Goetz with 133 views

Let’s take a step back. We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected. This could be a blog post on metrics and results, but I’m thinking that it may be time to look at how easy it is... [read more]

Marketing Metrics: The Hard and The Soft

March 10, 2009 by Ardath Albee with 227 views

There's a huge amount of discussion lately about measuring marketing based on ROI. And there seem to be two camps—Hard and Soft.The Hard Marketing Camp wants to tie everything to sales metrics saying anything that doesn't result in a revenue measurement doesn't count.The Soft Marketing Camp is focused on initiatives that drive... [read more]

Shareholder Value, What You Didn’t Know

May 15, 2008 by Jeff Nolan with 43 views

Bookmark & Share © Add This   Favorites   Del.icio.us   Digg   Google   MySpace   Facebook   Reddit   Live   Furl   Yahoo MyWeb   StumbleUpon   More... “But Paulson’s move adds to Icahn’s support among Yahoo shareholders, since hedge funds tend to... [read more]

Starting-up is not the Goal

May 5, 2008 by Jeff Cornwall with 122 views

If the dot.com era taught us anything it should have been the difference between a financing scheme and starting a real business. A real business has legs. A real business lasts, endures, grows, adapts and prospers. Sadly, I still see countless examples of people confusing simply raising a bunch of money and launching a business that... [read more]

Expand Your Horizons: Niche Marketing Success Stories

April 2, 2008 by Rick Telberg with 114 views

Jean Marie Caragher, in the April 2008 Journal of Accountancy, makes four irrefutable points: By identifying target markets and resources, niche marketing can distinguish a CPA firm from its competitors while generating higher profit margins. A well-developed marketing plan is the key to successful niche marketing and can include, but... [read more]

Are your revenue targets realistic?

March 12, 2008 by Wayne Wilson with 41 views

Many companies and their CEOs today are experiencing relentless pressure to grow their revenues. Public companies must meet quarter to quarter earnings guidance, and the owner/CEOs of private companies often worry about whether their businesses are growing fast enough to attract the selling-out valuations they desire. Personally, I am... [read more]

Logo