content posts, articles, and infographics

Frequency: All the Time vs. At the Right Time

November 14, 2011 by Ardath Albee with 36 views

In the Focus roundtable I participated in last week with Lisa Horner, Lauren Goldstein and Craig Rosenberg, Lisa brought up the term "perpetual denamd gen." This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. [read more]

The Empire (Mass Media) Strikes Back

April 7, 2011 by Steve King with 174 views

The Demise of Social Media and the Rise of Mass Media from Tom Foremski at Silicon Valley Watcher suggests that mass media is dominating online media output. Key quote: "I see a world of mass media where a few large media brands still control most of the media output and thus the conversation around the topics that they choose."... [read more]

Go Beyond the Marketing Motions

April 5, 2011 by Ardath Albee with 35 views

Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. Or, the new white paper idea needs an outline or they need to help their executive build a slide deck for the next webinar, place a bylined article, etc. There are standard execution tactics that... [read more]

Writing Content is Not a Job for Sissies

March 29, 2011 by Ardath Albee with 278 views

Ken Rosen wrote a terrific guest post over on Mark Schaefer's blog, {grow} - Five questions to help you choose your target market. It's thought provoking in several ways. If you haven't read it, make sure to take a spin through. It's seriously good. The gist of it is that building a foundation is important and not to be taken lightly.... [read more]

On Content, Do You Want Quality or Quantity?

March 2, 2011 by Tim Berry with 576 views

Do you know the expression “from your lips to God’s ears?” It means “I hope God hears what you just said, because I want it to be true.” I say let’s tell Carol Tice “from your keyboard to God’s eyes” for her Why Content is No Longer King post last week on her Make a Living Writing blog. I hope this is true. She says a pendulum has swung... [read more]

B2B Marketers Need Big-Picture Thinking

May 18, 2010 by Ardath Albee with 351 views

B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. I applaud your intentions. However, one of the things you need to do first is stop and think. It struck me today that there are so many... [read more]

What is the potential value of your content?

April 26, 2010 by peter winick with 137 views

I’ve observed on many an occasion a lack of clarity around the potential value an author or thought leader has relative to their content. In order to understand what the potential value is and how you can go about obtaining it you need to be able to answer the following question. Is it the right solution, for the right... [read more]

Can Aggregators Survive As Social Networks?

April 22, 2010 by Tac Anderson with 269 views

How dare you speak ill of Buzz! I always find it interesting which posts I write get people worked up. It’s rarely the ones I think it will be. My last post about Google Buzz got me some negative feedback. That’s fine BTW I appreciate all feedback as long as its constructive. I didn’t realize it until today but ReadWriteWeb and... [read more]

Why a Blog Improves Social Media for B2B

March 25, 2010 by Ardath Albee with 910 views

I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session. When asked what type of social media the attendees participated in, they responded: 54% - Social Networks (LinkedIn, Facebook, etc.) 21% - Microblogging (Twitter) 7% - Blogging 11% - Groups,... [read more]

8 Reasons it makes CENTS to give your content away

March 17, 2010 by Editor Bloggertone with 190 views

Do you lock your doors? I do, without fail. But my website is wide open for anyone that wants to help themselves. Why put yourself in a position where people could steal your stuff? Sue Waters tackled the problem in a post at The Edublogger . “How do you feel when someone copies and pastes your post?” addresses the problem of... [read more]

The Many Jobs of Marketing Content

March 8, 2010 by Ardath Albee with 180 views

Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. However, that's only one job at the end of a long list of responsibilities. It's up to marketers to make sure the marketing content they produce is shouldering... [read more]