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Social Media Policy Outside and Inside the Enterprise

July 21, 2009 by Bill Ives with 116 views

I am cross posting this from FastFoward to get more feedback and perhaps additional examples. I would be very interested in any other social media guidelines that you think are useful, especially those for activity within the enterprise. I think companies are focusing their guidelines too much on public use. As the use of social media... [read more]

Leaders and Decision Making

April 20, 2009 by Dan McCarthy with 306 views

Here's a guest post by Sydney Finkelstein, a Professor Strategy and Leadership at the Tuck School of Business at Dartmouth College, and the co-author of Think Again: Why Good Leaders Make Bad Decisions and How to Keep it from Happening to You (Harvard Business School Press, 2009). Follow Sydney Finkelstein’s Blog – The Syd Blog.... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick with 427 views

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on the B2C side,... [read more]

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