marketing strategy posts, articles, and infographics

Best Content Marketing Guides, Tips and Tactics of 2010

February 2, 2011 by Tom Pick with 1,389 views

How many times have you heard the expression “content is king?” That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know, and what you are passionate about. Great content accomplishes at least two of the following objectives: • It helps get you “... [read more]

Customer Experience: The bar is set pretty low

April 16, 2010 by Drew McLellan with 168 views

Image by Thomas Hawk via Flickr In marketing, we talk a lot about being remarkable. We want to delight our customers. We want to create moments that they can't help talking about. In short -- we want to stand above our competition in a way that we become the brand of choice. I'm here to tell you -- we don't have to be... [read more]

Making Marketing Accountable: And Beachcombing Tidal Drift Lines

March 24, 2010 by Peter Auditore with 274 views

How to make marketing accountable is an age old question that keeps rearing its ugly head in nearly every organization. And every time sales slide we hear the same old song: our marketing is not working, we don’t have enough leads, we aren’t sending the right message, our positioning is off, we are too expensive and the competition has... [read more]

Is the iPad a Genius Marketing Move? Or a Newton?

March 15, 2010 by Dave Sutton with 143 views

I got an e-mail from Apple today in my inbox. The iPad is coming April 3rd. Pre-order now! Apple has a great track record of making innovative products. I am a huge Apple fan. Thanks to Steve Jobs, Apple and team are brilliant at product development and design. Seriously, could the Iphone be any simpler or more fun to use? And... [read more]

5 Ways To Promote Creative Marketing

March 9, 2010 by DJFrancis with 165 views

Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers. It shouldn’t be surprising; anyone... [read more]

Social Media in Business: "It Doesn't Work"

March 4, 2010 by Editor Bloggertone with 219 views

The title for this post stemmed from a conversation overheard in a group of supposedly forward thinking individuals who were discussing their business plans. When success stories of contacts made and leads gained were used as examples of social media success these were dismissed as being irrelevant as there was no cash being... [read more]

5 Stellar Articles on SEO Basics

February 26, 2010 by Brett Duncan with 228 views

Search Engine Optimization is a buzz phrase that we marketers love to wax poetic about. But the chasm between the goods and the greats of SEO is a huge one. At one time, I thought becoming a search engine marketing expert was just the path for me. Then I realized that all most of us need to do is understand the basics, and then focus... [read more]

Once in a lifetime

February 24, 2010 by Seth Godin with 119 views

This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or... should it be a remarkable, memorable, over the top, a tell-your-friends event? The answer isn't obvious, and many organizations are really conflicted about this.... [read more]

A marketing tip from Tiger Woods

February 22, 2010 by Drew McLellan with 165 views

The world is abuzz about the Tiger Woods apology. It seems like the big question is…"was it sincere?" What a remarkable marketing reminder for all of us. We're going to mess up with a client, prospect or employee. It's inevitable. Whether it was the result of a bad but conscious choice or human error -- for this... [read more]

If I Can’t Find You Online, Do You Exist?

January 3, 2010 by Debra Murphy with 232 views

Before we plan our marketing activities for the new year, we have one more review – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine whether they contact you about your products and services. So as hard as it may be to know the... [read more]

Do Companies Have Control Over Their Brands?

January 3, 2010 by Jacob Morgan with 275 views

When companies say that they are scared to get involved in social media because they don’t want to lose control of their brand what’s the most common response that we usually end up hearing? “You’ve never had control of your brand.” That statement is for lack of a better word bullshit. If companies never had control of... [read more]

The Secret to Successful Brochures

January 2, 2010 by James Deck with 194 views

During the last two weeks, we have been helping a new business get off the ground. Being entrepreneurs at heart, at 1300 Web Pro we love working with startups! In addition to a website, 1300 Web Pro has created a logo, business card design, and brochures for this particular client. When it came to brochure design, I provided a few... [read more]

The Return of Commercial Speech

January 2, 2010 by Jonathan Salem Ba... with 161 views

OK, I have to add my two cents to the prediction business and label what I think might be an emergent, if not important trend for brands and marketers in our nascent new decade: we're going to see the return of paid commercial speech. Yup. I don't know what we'll call it yet -- whether advertising, marketing, or something new... [read more]

5 Ways to Make Culture a Marketing Strategy

December 15, 2009 by John Jantsch with 232 views

This content from: Duct Tape Marketing. An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none, it’s the difference between companies that get by and those that get buy. Silly pun aside, there are many ways of landing on a marketing strategy, but sometimes the difference... [read more]

Stop Wasting Your Time With Social Media

November 23, 2009 by John Jantsch with 533 views

This content from: Duct Tape Marketing If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That’s a nice way of saying you are doomed to... [read more]

What’s So Scary About Marketing Strategy?

August 21, 2009 by John Jantsch with 226 views

This content from: Duct Tape Marketing Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I’ve discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of... [read more]

20 Advertising and Marketing Strategies For You

March 1, 2009 by Ari Herzog with 55 views

Photo credit: Will LionDrawing inspiration from Adriel Hampton’s roundup of his 8 tips for government practitioners, and recalling I haven’t written many Saturday roundup pieces in a while, here are my 20 tips and strategies on advertising and marketing, culled from past articles I’ve written here.While every business should not be... [read more]

Business embraces blogging and integrated marketing...so do I

June 11, 2008 by Paul Chaney with 70 views

The more I understand marketing, the more I see the need for an integrated approach which spans a wide range of tactics. I've commented on the use of blogs and email, but that's only one way. The kind of integration I'm referring to is something like that provided by companies like Eloqua. Truly sophisticated stuff. Today, B2B magazine... [read more]

New Look for Texas Startup Blog

January 12, 2008 by AlexanderMuse with 52 views

This weekend we will be releasing the new design theme for the Texas Startup Blog (i.e. the blog you are reading). When I starting blogging in 2005 I had no idea how much the effort would change my life (detailed in a post titled, ‘Why Blog?‘). The new design goal is to organize valuable information for entreprenuers and... [read more]

NewsGator's Next Big Move

January 10, 2008 by Brad Feld with 65 views

When Greg Reinacker - NewsGator's founder and CTO - first talked to me about NewsGator, he told me that he wanted to create software to enable everyone on the planet to read RSS feeds, anywhere, anytime, on any device. Since I didn't know what an RSS feed was when he first told me this in 2004, I wasn't sure what to think of this... [read more]