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Pepsi Drops the Super Bowl for Social Media

December 23, 2009 by Tac Anderson with 306 views

The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t think anyone owns social media. Each discipline brings its own unique... [read more]

Why Coke Rocks & Pepsi Stinks

July 27, 2009 by EricWilliamson with 208 views

OK, so perhaps that title was a little harsh. Pepsi does not stink, and some of the other drinks/brands within their portfolio are some of my favorites. However, from a branding perspective, the title is 100% accurate. I saw this article on Kristi Colvin’s really great blog — We Love Branding — and had to reblog it. The visual alone is... [read more]

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