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zappos

Where is the ROI of "happy"?

March 16, 2010 by Zane Safrit with 194 views

Happy is a squishy term. Don't think so? Which is easier to answer: Am I hungry? Am I happy? Maybe it's where Hungry and Happy rest on Maslow's hierarchy of needs. Am I hungry? YES! I'm hungry for dessert! A chocolate almond torte, fresh whipped creme and a cup of coffee, all served as an appetizer. Am I happy? Yeah, for the... [read more]

Does Your Business Risk Being Netflixed?

January 28, 2010 by Small Biz Bee with 427 views

Netflix Inc., the largest U.S. mail- order movie-rental service,  reported they added 1 million subscribers last quarter. Add that to the ~13 million subscribers they already have and you’re talking real numbers. Only a few short years ago everyone went to the video store to get their movies. Blockbuster recently announced... [read more]

Why Serendipity Is Underrated

November 21, 2009 by David Armano with 224 views

A nice reminder from Chris Brogan. I recommend watching the entire talk—it's only 10 minutes. Here's what you need to know: as an observer and active participant of the social web for several years, I've seen the power of serendipity influence how business gets done. Business leads coming in through Twitter because the person inquiring... [read more]

The Zappos Way: Clarity of Character and Fewer Boundaries

November 7, 2009 by Barry Moltz with 182 views

This week on my radio show, we talk about a new leadership and management style that is beginning to gain popularity. This style has been made famous by online retailer Zappos - and there is no denying their success with the billion dollar sale to Amazon. This leader organization style is called loosely coupled and highly aligned - and... [read more]

Can brands control their message using social media?

October 27, 2009 by Kate Carruthers with 191 views

An email for a conference arrived the other day, and it enticed me with the tag line: Learning how to leverage Web 2.0 and Social Media sites to market your brand and control your message This got me wondering can brands really control their message using social media? One thing I know from experience with social media is that it is... [read more]

Jeff Bezos’ Eloquently Understated 4-Point Performance

September 2, 2009 by Tim Berry with 515 views

I really like this video (8 minutes), not just for what it says, but also for what it doesn’t. As Jeff Bezos stands comfortably in front of the YouTube camera, in a garden, with a flip chart, I’m reminded of the “it’s good to be king” refrain in Mel Brooks’ classic History of the World Part 2. There are experts all over the place — the... [read more]

So Long, And Thanks for All the Shoes

July 23, 2009 by Albert Wenger with 117 views

I am sorry to see Amazon buy Zappos. Not because I have bought a lot of shoes at Zappos (still liked this as a title for the post though), but here are three reasons: First, I felt that Zappos could be a real competitor to Amazon for online retail. And I love competition. It is great not just for customers but also for suppliers. Second... [read more]

Zappos Drinks The Kool-Aid?

July 20, 2009 by Jonathan Salem Ba... with 144 views

Zappos let 22 marketing agencies aggregate in Las Vegas last week to vie for the honor of spending $7 million of its money on "evolving our brand" next year.  It should reimburse them for their expenses, and forget the entire shebang.Zappos was the poster child darling for a brand that's based on customer service, quality, and all... [read more]

How To Be More Human

March 25, 2009 by David Armano with 115 views

This morning a couple of things came together for me. The first, was that I unfollowed a company/individual on Twitter because the volume they were producing felt automated and not human even if there were college interns manually updating it (or maybe just a script). It just didn't feel right. The second was reviewing a deck where it... [read more]

Key Takeaways from SXSWi

March 19, 2009 by Sam Decker with 101 views

This post was guest-written by Melissa Lipscomb, Bazaarvoice Community Manager Spring break in Austin means SXSW, an exciting celebration of music, film and web creativity. I spent the last few days at SXSW Interactive – the portion of the conference that’s dedicated to social media and web 2.0. Here are my top 10 takeaways:... [read more]

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