Green Business posts, articles, and infographics

Ranking Green Business School Programs at Beyond Grey Pinstripes, SXSWeco [Video]

October 5, 2011 by Carissa Wodehouse with 38 views

We caught up with Judy Samuelson, Executive Director of the Business and Society Program at Aspen Institute, after the panel Training the New Generation of Social and Environmental Entrepreneurs at SXSWeco 2011. She created the Business and Society Program in 1998. Here she describes Beyond Grey Pinstripes (www.beyondgreypinstripes.org), the Aspen Institute's interactive site which ranks business schools on their green programs. [read more]

Stuart Decew of Yale on Business Education and Entrepreneurship at SXSWeco [Video]

October 5, 2011 by Carissa Wodehouse with 34 views

We sat down with Stuart Decew of the Yale Center for Business and the Environment at SXSWEco 2011 to talk about the future of business education. [read more]

Clean Up the Planet With These Eco-friendly Office Tips

September 2, 2011 by Tushar Mathur with 119 views

Commercial buildings account for a good amount of greenhouse gas emissions from our society. They are generally large users of power, equipment and consumable items. This article will go over some key ideas to help reduce your offices environmental footprint. [read more]

Why Sustainability is Like High School Sex

July 13, 2011 by bradzarnett with 453 views

Embedding Sustainability into Organizational Culture: A Recipe for Innovation, At a recent TSSS event Dr. Bertels shared with our audience her research into how companies can actually ‘do’ sustainability, and do it well. [read more]

Is SolarReserve Worth Its Salt and a $737 Million Loan Guarantee?

July 4, 2011 by MarcGunther with 66 views

One of the knocks against renewable energy has been that, unlike coal, natural gas and nuclear energy, it is intermittent. Solar and wind power can’t be relied upon when the sun doesn’t shine or the wind doesn’t blow. SolarReserve, a well-financed California startup that can store energy from the sun, wants to change that with the help of a $737 million loan guarantee from the U.S. Department of Energy. [read more]

What USPS Can Teach Small Businesses about Going Green

April 24, 2011 by Geri Stengel with 80 views

The USPS has saved $27 million by going green. Small businesses can learn money-saving tips from how it was done. [read more]

Make Your Small Business Go Green in 2011

January 25, 2011 by Tushar Mathur with 406 views

As individuals most of us make resolutions around this time of the year in an effort to improve our lives. But what about companies? There are definite resolutions that business and companies can make to improve their business and how the company is run. One of those resolutions is to make your business greener in 2011. And if... [read more]

Tips for a Green Office

December 23, 2010 by Tushar Mathur with 435 views

This post was originally posted here: Tips for a Green Office Keeping the office current and on-track when it comes to environmentally friendly practices isn’t always easy. There could be various personalities and opinions to deal with regarding green practices and not everyone might care as much about the effects of wastefulness... [read more]

Save Money By Going Green

December 19, 2010 by Tushar Mathur with 481 views

If you wish to save money by going green, you have to make certain that you are willing to make lifestyle changes. Going green is more than simply deciding to finally stick to recycling. Going green is a state of mind that should stretch into every part of who you are. What is great about this change is that you... [read more]

Green Changes in the Works for the 2022 Olympics

December 17, 2010 by Tushar Mathur with 347 views

The United States Olympic Committee USOC is not only looking to further the athletic accomplishments but make sustainable environmental changes to the Winter Games. And with the bid for the 2022 games being award in 2015, they must move fast with their efforts. This began with naming Andrew Liveris and Dow Chemical the worldwide... [read more]

Drowning in Oil

December 14, 2010 by Jim Estill with 435 views

Finally we have a touch of winter. I read a gripping book about the BP oil spill in the gulf called Drowning in Oil - BP and the Reckless Pursuit of Profit by Loren Steffy. As the title suggests, the author feels that the disaster in the gulf was largely caused by BP's pursuit of profit. The book is clearly written with an anti-BP... [read more]

The Coolest Green Brand On The Planet

November 15, 2010 by Tushar Mathur with 342 views

We are in a time when marketing teams have more knowledge about what makes us tick than at any time in history. Research techniques have developed to such an extent that Google even displays adverts to us that follow us around as we surf the internet, adverts that are tailored to our personal tastes. We are bombarded with... [read more]

How to Save Money and Save Energy – Computer Edition

November 9, 2010 by Tushar Mathur with 330 views

How much energy does your computer use? Would you believe that you could be wasting as much as 250 watts just from your PC tower? A laptop uses as much as 50 watts and an old fashion CRT monitor can use as much as the entire computer, doubling your usage. I was alarmed to find this out myself… I have always tried to be energy... [read more]

Do You Have What it Takes to be an Office Manager?

November 4, 2010 by Small Biz Bee with 452 views

In the modern workplace, organization and communication are key. You can’t expect to succeed in any workplace if you don’t ‘speak the language’ or know the lingo. Every job has its own line of nuance and expectation, and office management is no exception. To be a successful office manager, you not only have to know the language,... [read more]

When Busyness Trumps Business

November 3, 2010 by Steve Roesler with 301 views

Recently I met with a corporate Executive VP in New York City. I'll call him Phil. Phil said his division was struggling. But instead of leading the charge to turn things around, he was being called into meetings regularly to make lengthy, detailed, Powerpoint presentations explaining what was wrong. He was too busy doing business to be... [read more]

How To Focus On Your Marketing Plan

October 28, 2010 by Michael Brenner with 430 views

I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have... [read more]

Thank You for Checking-In…to My Business

October 27, 2010 by Max Gladwell with 557 views

The location-based services (LBS) space is remarkably fragmented, and the forces at work here are many. The geographic nature of these services creates hot spots, most notably in urban areas but also in the regions where the companies were founded. Foursquare is hottest in New York, while it should come as no surprise that Gowalla, Whrrl... [read more]

Google Ventures Likes Local Play

October 20, 2010 by Andy Beal with 420 views

Google continues its foray into the world of local Internet marketing and services with an investment by Google Ventures into a local deal site called Signpost (originally named Postabon). At this point it’s not a shock to watch Google get its hand deeper and deeper into the local cookie jar. What is interesting is how they are doing it... [read more]

It’s Not Easy Being Green

October 8, 2010 by Andy Beal with 316 views

Everyone knows green is good and I’m not just talking about the kind you stuff in your wallet. Green is a marketing buzzword that tells your customers that you’re hip, you’re concerned and you’re doing something about it. Now before you start typing “eco-friendly” on your weekly newsletter, you better take a look at the new guidelines... [read more]

Integrated Marketing Communication Lessons in 140 Characters or Less

October 1, 2010 by Brian RIce with 519 views

Before we get started, let’s define Integrated Marketing Communication as the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program designed maximize the impact on consumers and other end users at a minimal cost. This is typically easier said than... [read more]