Marketing Ideas posts, articles, and infographics

Why Stalking Your Website Visitors Isn't a Very Good Idea

February 9, 2012 by Bob Apollo with 43 views

I recently received a LinkedIn message from someone whose profile I had accidently visited, saying something along the lines of “I just noticed that you visited my profile on LinkedIn. Please let me know if there is anything I can help you with.” This is the second time this has happened in the past couple of weeks, and I hope that... [read more]

You Have To Touch Your Clients More Often To Be More Client Attractive

February 5, 2012 by Tushar Mathur with 35 views

This post was written by Fabienne Fredrickson. Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths. The question? How often do I need to reach out to my prospective clients and clients?... [read more]

Marketing Cloud Computing to Non-Believer CIOs

February 3, 2012 by Ardath Albee with 18 views

Cloud computing is a pretty big deal. It's one of the top priorities for many CIOs. So, it should be a pretty easy process to build a B2B content strategy that helps CIOs make a purchasing decision. Or is it? I subscribe to a lot of newsletters and have a ton of Google Alerts to help me mine for information I use to learn more about the... [read more]

10 Steps to Boost Your Webinar Registration and Attendance

January 26, 2012 by Katie Reynolds with 78 views

Have you used webinars lately to nurture your audience? They’re a great tool to engage an audience with your content and your brand – if you can get people to register and attend. It can be difficult to get very busy people to open an email and commit themselves to an hour-long webinar. [read more]

Moving Your Web Site Into the 21st Century

January 26, 2012 by Bill Ives with 26 views

Geoff Bock provides a useful look at what firms need to do to make their Web sites relevant to today’s Web users with is article, Beyond the Web page: Broader Web strategy a must for business success. He sees 2011 at the end of Page-oriented Web sites.Geoff notes, “Enterprises can no longer afford to maintain their digital presences... [read more]

5 Ways to Use Other People’s Content in Your Marketing

January 24, 2012 by John Jantsch with 43 views

You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people... [read more]

Why Every Entrepreneur Needs a Blog

January 23, 2012 by Small Biz Bee with 190 views

In this fast paced world, things are becoming more technical. We have entered the digital economy and most people nowadays are dealing with the largest network in this universe, the internet. [read more]

What Mattered In 2011 For Social Media [Infographic]

January 20, 2012 by PamDyer with 106 views

2011 was a giant year for social media. Pandora, Groupon, and LinkedIn went public, Google+ launched, Twitter reached 100 million active users and was valued at $8 billion, and Facebook rolled out some big changes, including its major Timeline redesign. This infographic from Flowtown takes a look at the major social media events... [read more]

Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads

January 17, 2012 by Andrew Hunt with 227 views

Gain quality leads for your company with 5 steps, online and off. [read more]

Is This My Blog or Your Blog?

January 17, 2012 by Pam Moore with 46 views

When you have a successful business blog, the pressure can become crippling. Pam Moore talks about her blog strategies in the last year. [read more]

The Art Of The Ask In Content Marketing

January 16, 2012 by Ardath Albee with 81 views

When working on content strategies with clients, the question about which content should be gated always comes up. Content — great content — takes a lot of time, effort and resources to produce. It just makes sense that B2B marketers want people to pay for it with their contact info. Or does it? Regardless of how much has been said about... [read more]

What’s Your Purple Goldfish?

January 12, 2012 by Drew McLellan with 47 views

A few years ago, I met Stan Phelps, another marketing guy, online (I think he commented on my blog and we started chatting via email) and before I knew it — we were friends. He was just dipping his toe into the blogging waters and I tried to be helpful along the way. Fast forward to today, January 11, 2012. Stan’s first book, What... [read more]

Three Tiny Habits...

January 9, 2012 by Jim Ewel with 110 views

A tiny habit is once per day, for less than 30 seconds. How to change your business with three of them. [read more]

The Myth of the Magic Bullet for Content Marketing

January 1, 2012 by Ardath Albee with 31 views

I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. Carlos Hidalgo (@cahidalgo) posed the question: Why... [read more]

Why B2B Content Marketing Themes Fail

December 27, 2011 by Ardath Albee with 19 views

Themes for B2B marketing programs are not a new concept. They're used to "organize" marketing programs and create a rallying cry around a market trend that will (hopefully) drive business momentum. The problem with themes in marketing, as I see it, is that they're used as temporary marketing constructs — generally for the term of a... [read more]

Small Business: How Do You Adapt in Times of Financial Crises?

December 24, 2011 by Tushar Mathur with 42 views

It’s not news that things are tough today. For small businesss and sole proprieters especially. For example, it has become very difficult to spend money on non-critical activities. It also means having to let go people (if you have employees). But it seems also that by doing so, we loose on competitiveness. It is a real catch 22.... [read more]

Daily Forum: A CEO’s Guide To Social Media In 2012

December 16, 2011 by x x with 135 views

Are you a CEO wandering social media land? Comment in our daily comment forum here. [read more]

The Importance of Shared Vocabulary in High Performing Teams

December 12, 2011 by Les McKeown with 32 views

What is your team talking about? Using a shared vocabulary can cut through the noise and distractions. [read more]

Small Business Owner’s Holiday Season Cheat Sheet [INFOGRAPHIC]

December 11, 2011 by Small Biz Bee with 76 views

The holiday season is well underway. With all the speculation about this season it can be hard for small businesses to know what to expect. So what does the small business owner really need to know about this holiday? We have your game plan right here. (click image for larger view) Click for Full Size View Photo Credit: blog.... [read more]