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Social Enterprise

How Social Media Can Makes Us Antisocial

February 10, 2012 by Tac Anderson with 69 views

The more prevalent social media becomes and the closer we become as a society we seem to be more and more stuck on the differences. Quick social media interactions also seem to be replacing deeper, real life relationships and interactions. [read more]

Facebook Goes Public: Facebook IPO Filed with Securities and Exchange Commission

February 2, 2012 by John Lawson with 92 views

Facebook has official filed a $5 Billion IPO today. The bets are on that this could be the largest tech IPO in history, some have said it could go as high as $100 billion. WOW! [read more]

Launching a Social Command Center (Without the Center)

January 28, 2012 by David Armano with 69 views

"Social command centers" are all the rage today, and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free.As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with... [read more]

Getting the 411 on Social ROI

January 25, 2012 by Brent Leary with 33 views

As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6.  During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI. One story that really caught my attention was around how some of... [read more]

The Most Important Page on the Web is the Page You Build Yourself

December 12, 2011 by Seth Godin with 33 views

The internet is an engine of connection. It has been from the start (email, chat, forums, blogs, social media...) [read more]

The Realities of Intellectual Property and Crowdsourcing: Don’t Hold on too Tight

December 9, 2011 by Ross Dawson with 47 views

If you crowdsource your work and ideas, could you lose your best to others? [read more]

Latest Data: Retailers Shift to Social Media and Online

November 15, 2011 by Ross Dawson with 91 views

I am at a media briefiing by cloud-based ERP provider NetSuite at the very nice Quay restaurant in Sydney. [read more]

StumbleUpon: Where Randomness Meets Serendipity

November 7, 2011 by Gavin Heaton with 58 views

When I first started blogging, every now and then I’d receive an avalanche of traffic. In fact, the first time it happened it crashed my server (I had been running the Servantofchaos.com blog on a server in my garage, and it just could not cope) – and I ended up switching to Typepad. [read more]

Social Trust Factor: 10 Tips to Establish Credibility

November 6, 2011 by Pam Moore with 182 views

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the... [read more]

Inside the Mobile Tornado

October 4, 2011 by Vipool Prajapati with 61 views

Geoffery Moore wrote two excellent books - (Crossing the Chasm) and (Inside the Tornado) which revolutionzed how marketing was done especially for high tech company. I tried to map his findings to the mobile revolution we are in the midst of. Are we in the chasm? Or have we crossed it and are we inside the mobile tornado? [read more]

10 Facts about Consumer Behavior on Facebook

September 19, 2011 by PamDyer with 165 views

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. [read more]

Two Degrees for Africa #2degrees

September 4, 2011 by Gavin Heaton with 84 views

We often talk about six degrees of separation – the idea that we are about six steps away from each other. But when tragedy strikes – serious tragedy – six degrees feels like way too far. [read more]

Content Governance in the Content Marketing Era

July 21, 2011 by SalesVPI with 59 views

Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes.   How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (... [read more]

25 Google+ Resources, Articles, and Reviews to Help You Get Started

July 17, 2011 by PamDyer with 249 views

Google+ (or is it “Google Plus”?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a... [read more]

Nonprofit Scepticism: Prove Your Organization is Worth Their Money

July 15, 2011 by Rajeev Malik with 43 views

People can often be just as wary of donating as they are of buying. It’s not all that uncommon for people to be scammed when they only want to further some cause. However, this hurts more than the people who buy into the scams; it hurts the overall reputation of nonprofits in general. As a result, people become wary and less willing to help out a new or unknown group. [read more]

"Entrepreneur" App Helpful Resource

July 8, 2011 by Jeff Cornwall with 97 views

I have been exploring the app for Entrepreneur magazine.  It is a free app that brings the magazine and other content through a single source.I really like the search function in the "Library".  That is what I always tended to use at their website, so this is an app that truly eliminates the need for me to go to that website.... [read more]

Why I'm Rooting For Google+

July 3, 2011 by Fred Wilson with 210 views

The day Google+ launched, I sent a friend at Google who was involved in building the service an email requesting an invite. I got the invite late that day and started playing with the service. Here's my profile. I'm not sure if this page is public or you need a Google+ login to see it. At some point Google will open the service to... [read more]

Social Ideation vs. Execution

June 30, 2011 by Jay Deragon with 131 views

  People love to share their ideas. The social web accelerates sharing of ideas and crowds can get excited about an idea. Ideas represent change, innovation and solutions to old problems. However, an idea with no execution is simply a colorful conversation. Execution is moving an idea into multiple processes of building something... [read more]

And Your Social Bet Is?

June 29, 2011 by Jay Deragon with 48 views

  Marketers will spend over $350 billion advertising on the web this year “betting” that they will reach the intended market of buyers. Advertisers create slick campaigns “betting” that they will get the markets attention to their offering. When we say “betting” we usual think in terms of gambling. Over $800 Billion annual is spent... [read more]

Why Are VC’s Chasing Social?

June 27, 2011 by Jay Deragon with 273 views

  Ever wonder just how much money is being poured into all things social?  Besides wondering how much ever wonder why? In a Mediapost article by Erik Sass he reports: Private equity and venture capital firms have been pouring cash into social networks like it was their job.  That’s no longer the case, thanks to a... [read more]

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