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traditional media

The 10 TENsions That Will Define 2010

December 21, 2009 by Ross Dawson with 279 views

To anticipate what will shape 2010, we need to understand the TENsions that will define the opening year of the TENsions decade. The TENsions that are most prominent will evolve during the course of the decade. However the accelerating pace of change means that TENsions will inevitably define the decade, in myriad forms. These are the... [read more]

Social media 2009 and beyond

December 20, 2009 by Kate Carruthers with 532 views

2009 ranks as both the year that social media went mainstream and as the year that we saw a seismic shift in the comfortable world of traditional media. Some evidence of the former is the fact that Dell made $6.5 million in direct sales via Twitter. Further evidence is the rise of the social media job, with titles like Emerging Media... [read more]

Changing spaces in media

November 6, 2009 by Kate Carruthers with 66 views

The Media 140 Conference in Sydney has offered a vast amount of food for thought my brain is buzzing with ideas, issues and concerns. The first thing that struck me was the level of fear and fear-mongering by some of the print journalists on day one. For example in the session titled How Social Media is Changing Political Reporting,... [read more]

Traditional Business Media Cuts; New Media Grows

November 2, 2009 by Steve King with 155 views

Good article in the NY Times about traditional media business publications reducing staff and coverage. The usual reasons - lack of advertising, readers fleeing print publications for online, etc. - are given for the decline.  The article goes on to talk about readers being less interested in business news.  This simply isn't... [read more]

3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media

June 23, 2009 by Eric Tsai with 223 views

If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Silicon Alley Insider: Newspaper - “Print ad sales... [read more]

The Changing Role of the Press Release

June 3, 2008 by Steve King with 169 views

The Society for New Communications Research recently released a study on the changing role of off and online press releases.  Based on a survey of both small business owners and PR and marketing employees of larger corporations, the Society found: New Goals and priorities for press releases are emerging - In addition to reaching... [read more]

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