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b2c

Are B2B and B2C Really That Different?

September 12, 2011 by Matt Heinz with 91 views

I often wonder if we'd be more successful at B2B marketing if we thought of it more like B2C. In the end, we're selling to people, not businesses. People make the decisions, based on a mix of personal interests, professional aspirations, politics, etc. [read more]

3 Brand Marketing Trends That Will Continue in 2010

October 15, 2009 by Eric Tsai with 129 views

When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually a lagging indicator, which means to seize the opportunity you may need to be an early... [read more]

B2C Versus B2B – Is There Really Any Difference?

May 12, 2009 by Tom Pick with 179 views

Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right?Yes and no. We wrote an e-book that covers how... [read more]

Forrester Says Firms to Increase Marketing Investment in Blogs

April 4, 2009 by Bill Ives with 367 views

Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester. Jeremiah surveyed 145 global interactive marketers in both B2B and B2C companies with more than 250 employees on their social... [read more]

You Don’t Have to Get Social Media, You’re Doing It

March 19, 2009 by Michele Goetz with 148 views

My 9-year-old daughter watches as I write blogs, check my stats, and ponder what others are saying and doing. While writing this morning, she is peaking over my shoulder and says, “I really don’t get social media.” I had to laugh because she is immersed in social media.She doesn’t think about what she is doing as new, different, or... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick with 427 views

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on the B2C side,... [read more]

People Are Relying on Twitter

March 11, 2009 by Connie Benson with 157 views

Many conversations have shifted to Twitter. It has become more than just a networking tool. Business is being transacted there. For my company, Twitter is a the perfect place to fulfill the need for people seeking information and tools for social media monitoring. There is an expressed need and my team and I offer our assistance. So for... [read more]

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