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Live from WOMMA: The Power of Authenticity

December 4, 2009 by Margot Heiligman with 172 views

There were a number of sessions during last month’s Word of Mouth Marketing Association (WOMMA) event in Las Vegas which transcended the takeaway from a typical marketing conference.  In this post, I wanted to highlight one of those, because it pertains to a stratum within social media and ‘word of mouth’ which is often... [read more]

Best Buy CMO “Get’s It” …almost

July 26, 2009 by EricWilliamson with 193 views

Recently Gizmodo posted a funny article about the 7 types of employees you meet at Best Buy. Nothing new there, a very good blogger with a keen understanding of who his audience is and the ability to play upon their preferences with witty observations. This is right within Gizmodo’s comfort zone to write funny/ snarky reviews and his... [read more]

Are You Abusing Your Social Media Voice?

July 20, 2009 by Danny Brown with 456 views

We’re told (and tell our clients) that one of the key benefits of social media is that it’s allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system? Are people now using this new voice they have to bypass proper channels and cause as much havoc as... [read more]

How To Evaluate Social Media Street Cred

July 13, 2009 by David Armano with 149 views

You may or may not have heard that Best Buy, when recently announcing they were hiring a director of emerging media, listed a requirement that qualified applicants have a minimum of 250 + followers on Twitter. This launched a flurry of debate specific to this one issue, but the bigger issue as we've discussed here before is that... [read more]

Best Buy Kiosk at LAX

May 16, 2009 by Connie Benson with 256 views

This shiny new vending machine was getting a lot of attention at LAX. Everyone was stopping by to ponder the offerings. There wasn’t anything edible in there though. Best Buy has its filled with lots of electronic goodies ranging from MP3 players, digital cameras, various types of cords, on up to headphones including a  pair of... [read more]

Best Buy CMO on digital and social marketing

May 13, 2009 by Greg Verdino with 213 views

The importance of listening, and engaging with customers directly in an open and honest way. The growing importance of the mobile web and the ways it can empower consumers throughout the buying process. The fact that everything is going digital and what this means for the products and services companies offer. The realizations that a... [read more]

Best Buy In The House Pt. 2

May 8, 2009 by Jonathan Salem Ba... with 139 views

Yesterday, I wrote about how I didn't necessarily understand (or believe) Best Buy's plans to expand significantly its private label technology products business, and its hopes that incorporating customer feedback would let it make simple improvements that the big name brands might miss.I think there's a far bigger, far more radical,... [read more]

Best Buy In The House Pt. 1

May 7, 2009 by Jonathan Salem Ba... with 100 views

Best Buy plans to expand significantly its private label technology products business, believing that customer feedback in its stores will let it make simple improvements that the big name brands might miss.Such vertical integration might be torn right from Capitalism 101, but I'm not sure that I buy it.On one level, it's only fair:... [read more]

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