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dan schawbel

Best of 2009 (So Far): Social Media Marketing, Part 3

December 9, 2009 by Tom Pick with 197 views

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media... [read more]

Big Brother vs. Social Media vs. Basil Fawlty

June 5, 2009 by Tim Berry with 131 views

(Note: I posted this first on Huffington Post, and I’m re-posting here because this is my main blog. Tim) Secret cameras, secret Web utilities tracking employees’ Web use, secret phone recording and IM monitoring: that’s creepy. That’s BIG BROTHER: the Orwellian 1984 nightmare. But bosses reading your tweets and Facebook? What’s creepy... [read more]

Dan Schawbel, Me 2.0, and Personal Branding

April 7, 2009 by Tim Berry with 889 views

What does personal branding mean to you? To me it used to be about well-known experts whose names became brands in an almost-traditional business sense: Guy Kawasaki, Seth Godin, Tom Peters; they were experts whose names sold books and speaking engagements. Lately my view of presonal branding has expanded as I start following John... [read more]

Me 2.0, A Book For Gen Y On Personal Branding: Read It Online Today

April 7, 2009 by Krishna De with 423 views

The idea of personal branding is far from new but there continue to to new resources and information shared about how personal branding might be relevant to different communities. Talking this week with a client who is a Gen Y, they were sharing their concern about how some of their colleagues were really finding it difficult to find... [read more]

Drawing a Line in the Brand

March 17, 2009 by Gavin Heaton with 140 views

As the line between our personal and professional lives continues to blur, we are increasingly seeing both brands and individuals struggle with responsibility, ownership and commitment. This is being exacerbated by the accelerated uptake of social networking tools such as Facebook, LinkedIn and Twitter – where our personal and... [read more]

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