david meerman scott posts, articles, and infographics

Will Content Marketing Kill Trade Publications?

November 9, 2009 by Tom Pick with 174 views

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing... [read more]

A Social Media Business Model That's Really Social

October 30, 2009 by Paul Chaney with 118 views

There is a lot of talk these days regarding social media business models. Let me propose one that's truly social -- give content away freely. That is to say, share what you've learned from others with others who have a need to learn it, and do so without a financial transaction being involved. Think of it as mentorship or paying... [read more]

Netherlands, Barcelona, Europe -- Fidelity vs. Convenience

September 24, 2009 by Verne Harnish with 212 views

"...keeping you great" HEADLINES: How Starbucks Lost Its Fidelity -- the trade-off between fidelity (the quality of a consumer's experience) and convenience (the ease of getting and paying for a product) is a critical distinction -- and companies caught trying to provide both get crushed. In turn, those at either extreme do well. Here's... [read more]

16 People You Can Learn From

June 26, 2009 by Barry Moltz with 334 views

During tough economic times, many of us look for guidance. Sometimes we also tire of being leaders constantly. One of the reasons I took up Karate 7 years ago was to be a follower. There is always something that is so enjoyable about learning from others. I am not into lists, but I have felt so supported this year that I was... [read more]

Why You Need One of These People in Your Business

June 19, 2009 by Verne Harnish with 210 views

"...keeping you great" HEADLINES: Private Equity Firms -- do any of you have connections with Private Equity Firms? If so, let me know vharnish@gazelles.com -- thanks.Eleven-Page Must Read e-book -- Matt Heinz, Heinz Marketing, sent along his new e-book entitled Six Essential Social Media Tools for Every Small Business -- it's both... [read more]

5 Reasons To Buy David Meerman Scott’s World Wide Rave (And 2 Reasons Not To)

May 13, 2009 by DJFrancis with 136 views

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it - here’s why I think you should buy this book (or why you might want to skip it). I recently finished David Meerman Scott’s new book, World Wide Rave. I am a big fan of Scott’s work - he’s... [read more]

Create a World Wide Rave of Your Own

March 30, 2009 by Ardath Albee with 128 views

Yesterday, I sat on the couch and read David Meerman Scott's World Wide Rave while my husband watched O'Hair lose to Tiger on the golf course. Everyone will say Tiger won but, really, O'Hair lost. Okay, back on track... World Wide Rave is one of those books you just have to finish. In fact, I kept trying to put it down to watch... [read more]

Ready to start a rave?

March 1, 2009 by Drew McLellan with 166 views

A world wide rave is when people around the world are talking aboutyou, your company, and your products. It's when communities eagerlylink to your stuff on the Web. It's when online buzz drives buyers toyour virtual doorstep. It's when tons of fans visit your Web site andyour blog because they genuinely want to be there. At least that... [read more]