Our network

roberto verganti

The delight in using an innovation you had a hand in creating

August 24, 2009 by jmcaddell with 123 views

I am posting this from my laptop, about 30,000 feet in the air, somewhere over Virginia, I’m guessing. And it’s a thrill. Not only because it’s novel to have WiFi access in the air -- I have a personal connection to this service. Roberto Verganti mentioned in our podcast (to be posted tomorrow) that many CEOs of highly innovative... [read more]

“Design-Driven Innovation”–the powerful advantage that comes from changing the meaning of a product

August 12, 2009 by jmcaddell with 113 views

One of the best books of the year is undoubtedly “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean,” by Roberto Verganti. In it Verganti, a favorite of this blog, attacks one of the central mysteries of innovation–how can a company successfully create a product that is a radical break... [read more]

Logo