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interactive marketing

Stimulate Prospect Interactions

March 26, 2009 by Ardath Albee with 161 views

The purpose of interactive marketing is to stimulate interactions and engagement with prospects and customers that builds or extends an active relationship. But many marketing campaigns employ one-way destinations. For example: A link from an email to an article that leaves the prospect with no where else to go to learn more.... [read more]

Home Depot Canada shares their experience with Ask & Answer

November 12, 2007 by Sam Decker with 88 views

Today's blog was contributed by Tung Huynh, one of our Community Managers dedicated to helping clients leverage the Bazaarvoice solution. As a Community Manager, Tung works closely with his clients to help them achieve their community engagement initiatives. Here, Tung interviews Paige Malling, an Interactive Marketing Manager for The... [read more]

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