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Content Marketing is for Customers Too!

February 21, 2010 by Ardath Albee with 234 views

Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. I was catching up on my blog reading and... [read more]

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