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social media strategy

The Social Strategy Argument

August 8, 2011 by Jay Deragon with 114 views

  Linkedin, Twitter and Facebook are not a social media strategy. They are merely channels for your content and containers reflecting your presence. Your presence and content mean nothing to others unless you can add value to others. Everyone seems to be pursuing social media strategies and many, if not all, call themselves a... [read more]

My Recommendation About Your Twitter, Facebook, and LInkedIn

March 7, 2011 by Tim Berry with 500 views

A couple of weeks ago I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, this blog, and so forth. When they asked me how I managed my online self in social media, my response went something like this: I don’t do social media clutter. I... [read more]

14 Smart People with Social Media

March 6, 2010 by Zane Safrit with 198 views

Notice I didn’t use the word expert. It's absent from their, also, from the bios of these smart people with social media. This is a list of 14 smart people who use social media...well. Well’s definition includes their content, their willingness to share and help others, their ability to use the tools of social media, their clarity in... [read more]

Social Media in Business: "It Doesn't Work"

March 4, 2010 by Editor Bloggertone with 219 views

The title for this post stemmed from a conversation overheard in a group of supposedly forward thinking individuals who were discussing their business plans.  When success stories of contacts made and leads gained were used as examples of social media success these were dismissed as being irrelevant as there was no cash being... [read more]

Marketing Innovation Blog

February 19, 2010 by Peter Auditore with 378 views

  Small Business & Startup Demand Generation: Marketing Innovation & Sales 2.0 At the end of last year I asked MVP members what areas of focus they would like to see in 2010, and marketing coaching was prominently mentioned, so here goes. Make no mistake about it the first step in demand generation is still marketing.... [read more]

#30: Here's a thought...

December 12, 2009 by BrianRoger with 211 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets: That damned sauce At the end of the day, no one outside of search engine company employees know the secret sauce. The beauty of SEO is that it’s open to interpretation. There are a number of different theories about what’s effective... [read more]

7 Simple Truths of Social Media Marketing

November 30, 2009 by John Jantsch with 156 views

This content from: Duct Tape Marketing The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and I sparred a bit over the fact that “harsh realities” and making all this sound hard is something that... [read more]

Social Media in Organizations: What Happens When You're the Only One Talking?

November 12, 2009 by Paul Chaney with 447 views

I've come to believe that social media is more a function than a position. It best serves a company when more than one person is using it to spread the organization's message. Otherwise, if social media engagement becomes the purview of one person solely, there is a risk of the individual building their own personal brand in lieu... [read more]

Building Better Businesses by Tearing Them Down First

October 25, 2009 by Jacob Morgan with 405 views

When you really start to think about social media and start to listen in to what “consultants” are telling their clients to do, you’ll notice a pattern.  The pattern is that most companies are told they need to go on Facebook, Twitter, Linkedin, Youtube, and that they need a blog.  Then, they are given a few supplemental “... [read more]

Enterprise Social Media Management

October 18, 2009 by Jacob Morgan with 128 views

(yes, that is the enterprise from star trek…get it?) I’m sitting at the Vegas airport after having donated by money to the Vegas charity foundation (aka the casinos) and was just thinking about some of the interesting conversations I had with folks during the course of the Blog World Expo event. One of the things that struck me as... [read more]

Updated version of Social Media Strategy Framework

September 21, 2009 by Ross Dawson with 171 views

Our Social Media Strategy Framework released a few months ago has been getting a lot of attention and downloads. Based on the feedback we've been getting, one of the things that was missing in the first Beta version was a clearer explanation of the structure of the diagram, which has two simultaneous flows down the left and right sides... [read more]

Social Media Myth: You Can Be Everything To Everybody

August 10, 2009 by Michele Goetz with 133 views

You walked over to your IA and said, “I want a dynamic, modular, customizable, and personal website for my visitors. Let visitors design their experience!” They went back trying to configure that requirement into their traditional web software design tools, and they freeze. Trying to implement a social media strategy on your website and... [read more]

3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media

June 23, 2009 by Eric Tsai with 223 views

If you’re part of the social media movement, you’re witnessing the annihilation of traditional media. From newspapers to cable TV, everything is converging onto the internet resulting in a more accessible, cost-effective and integrated media. Let’s look at some statistics courtesy of Silicon Alley Insider: Newspaper - “Print ad sales... [read more]

Rolling Out a Social Media Strategy

May 22, 2009 by Jacob Morgan with 178 views

So you have your social media strategy, now what?  If you’re like most organizations, then you can’t roll out a social media campaign in a day, or even in a few weeks. So how do you go about rolling out a social media strategy? My recommendation would be to proceed in phases. What I’m outlining below is a very high level approach... [read more]

Elemental Marketing: Designing Sociable Media

May 13, 2008 by ablebrains with 54 views

Ever have a term buzzing around in your head, & not sure why? Well I do now and I'm actually writing this post ass backwards, starting with the title and seeing where it takes me. You see, I'm praying in front of the laptop god hoping it takes me some where good, and I've been praying for guidance :) as I compile the strategies... [read more]

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