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The CMO Club Lets You In On Their Social Media Thinking

December 22, 2009 by Andy Beal with 179 views

By Frank Reed It is often pointed out that the disconnect from those in the social media trenches to those in the C-level corner offices is significant and often damaging to the marketing efforts of many companies. While it can be fun to generalize and then make those at the top of the marketing food chain the culprits in the “Great... [read more]

CMOs lack credibility with CEOs

May 11, 2009 by Ardath Albee with 427 views

The CMO Club recently polled its members about who has the most credibility with the CEO. Results show:31% CFO24% Head of Sales13.8% CMO While I'm not surprised to see CFO or Head of Sales ahead of the CMO, I am disappointed in the low percentage equated to CMOs—by CMOs. That said, I think CMOs are in a tough position where they've... [read more]

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