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social media roi

Getting the 411 on Social ROI

January 25, 2012 by Brent Leary with 33 views

As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6.  During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI. One story that really caught my attention was around how some of... [read more]

The ROI of Your Mother

April 16, 2011 by David Armano with 1,219 views

  From Chris Brogan's blog "Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?”--- Cue the laughter and give Gary Vaynerchuk a high five. Saying something like "What's... [read more]

Are Your Social Media Efforts Doomed to Fail? – by Jen Fong

February 25, 2010 by Brett Duncan with 414 views

Brett’s note: this guest post is by none other than the great Jen Fong. If you’re into social media, you need to be following Jen. If you’re in the direct sales industry, you need to be following her. If you do both, like many of you do, you are obligated to check her out immediately. Jen and I got to meet at the DSA Internet Marketing... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 4

December 31, 2009 by Tom Pick with 261 views

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape... [read more]

The CMO Club Lets You In On Their Social Media Thinking

December 22, 2009 by Andy Beal with 179 views

By Frank Reed It is often pointed out that the disconnect from those in the social media trenches to those in the C-level corner offices is significant and often damaging to the marketing efforts of many companies. While it can be fun to generalize and then make those at the top of the marketing food chain the culprits in the “Great... [read more]

The Technology Problems With Social Media ROI

November 2, 2009 by Jacob Morgan with 1,000 views

A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI. Today I want to address some of the technology challenges. Keep in mind that I’m not a very technical person so if you have something you want to add or contribute to the post please let me know.  Note, we are mainly talking... [read more]

This Guy Gets the Basics of Social Media ROI

October 28, 2009 by Zane Safrit with 277 views

I love this presentation from Oliver Blanchard. It made my morning. Olivier Blanchard Basics Of Social Media RoiView more presentations from Olivier Blanchard. Why do I love this presentation? Why does it make my morning? Slide 10. It shows the boss and he lists two reasons why he should invest in something: 1. It will result in a... [read more]

Building Better Businesses by Tearing Them Down First

October 25, 2009 by Jacob Morgan with 405 views

When you really start to think about social media and start to listen in to what “consultants” are telling their clients to do, you’ll notice a pattern.  The pattern is that most companies are told they need to go on Facebook, Twitter, Linkedin, Youtube, and that they need a blog.  Then, they are given a few supplemental “... [read more]

The Importance of a Social Media ROI Diagnostic

October 22, 2009 by Jacob Morgan with 221 views

I’m going to be going much more in depth with social media ROI in the coming months, so I’m hoping you stick around with me. My company Chess Media Group (I’m told the site goes live Monday!) has been working on some very exciting things in the ROI space that we will be announcing and showcasing over the course of the next few months.... [read more]

You Have Social Media ROI, Now What?

October 16, 2009 by Jacob Morgan with 225 views

(image from Shutterstock) The conversations around social media ROI are getting more and more attention; which is great. I’m hoping this will be one of the top issues on everyone’s social media agenda for 2010 and beyond; I’m also hoping that all of these people are going to come to me as clients… but that’s another story. We need to... [read more]

What it Takes to Get Somewhere

October 14, 2009 by Jacob Morgan with 123 views

I go to the gym everyday (yes, that’s right, but when I go I have a few options to get there. I can walk, take a bus, flag down a cab, take a zip car, etc. I always choose walking (around a mile) because that’s what works for me. If I want to go to Italy, I can either walk and then swim there, fly, or take a boat.  You can save... [read more]

Two Examples of Companies Measuring Social Media ROI

October 12, 2009 by Jacob Morgan with 260 views

I wanted to share two examples of companies that have been able to share a very clear ROI from their social media efforts. If the two small businesses below can calculate social media ROI, so then can your multi-million dollar company. The examples below aren’t exhaustive and of course there are things that can be improved upon. The... [read more]

Is There ROI in Social Media and Display?

October 5, 2009 by Michele Goetz with 102 views

I sat across from a client the other day discussing how they measure digital marketing efforts. They had just committed and entrusted millions of dollars in online ad spend to our agency only weeks before. The SEM and Display Media teams had already come in to discuss ideas and strategy. Now it was my team, web analytics, to come in... [read more]

If You Make Money by Accident, Is It Still ROI?

October 3, 2009 by Jacob Morgan with 165 views

Allow me to explain, using my site as an example. When I started this blog I wanted to share my thoughts and ideas on the social media marketing and technology space. I used to talk about these things quite a bit and finally decided that I should open up the conversations to a larger audience. I also wanted to build up a network for... [read more]

#24: Here's a thought...

September 19, 2009 by BrianRoger with 286 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:One more timeThe aim here is not to focus just on short-term campaigns but to also show the long-term value of social media. This starts internally first with establishing an infrastructure that is capable of showing ROI and value. Once... [read more]

Metrics and Numbers You Should Know if You Want to Measure Social Media ROI

September 8, 2009 by Jacob Morgan with 343 views

In a previous post I talked the importance of understanding that ROI is not only about a financial return but also about strengthening a brand. Today, I want to cover some some metrics that companies should really pay attention to if they want to be able to understand the ROI from their social media efforts, or for that matter, any... [read more]

Social media metrics that matter

September 2, 2009 by Paul Chaney with 316 views

A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI.  Virality (the reach of your brand and how much your message is spread) - 35% Sentiment (positive, negative or indifferent... [read more]

Harness That Social Media Bottom Line

August 28, 2009 by Eric Tsai with 159 views

This week an interesting question came up during a discussion I had with business owners wanting to learn more about integrating social media into their existing marketing strategy. As expected, the second question hit on the topic of social media ROI (return on investment), specifically it was “Can social media help my bottom line?” I... [read more]

You are Crazy not to Measure the ROI of Social Media!

August 27, 2009 by Tac Anderson with 260 views

You're CrazyThis post is dedicated to all capitalists working inside corporations or organizations that are interested in maximizing and increasing profits. For some unknown reason the ROI debate has sprung up. Not the healthy “what is the best way to measure social media?” but the “should we even measure social media?” debate.... [read more]

#20: Here's a thought...

August 7, 2009 by BrianRoger with 144 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:Who would have thought?The other challenge with predicting technology futures is that people change in their expectations of what is helpful or desirable. If we had explained Facebook or Twitter to an ordinary person back 1997 they would... [read more]

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