Our network

storytelling

PR Needs to Tell More Stories and Pitch Less

January 5, 2010 by Tac Anderson with 191 views

Image via Wikipedia There’s a brewing problem. Reporters are strapped under increasing pressure to compete with bloggers. This results in reporters writing re-tweetable headlines which are sometimes misleading or stories being written with unchecked facts and inaccuracies. The solution, of course, is good... [read more]

#30: Here's a thought...

December 12, 2009 by BrianRoger with 211 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets: That damned sauce At the end of the day, no one outside of search engine company employees know the secret sauce. The beauty of SEO is that it’s open to interpretation. There are a number of different theories about what’s effective... [read more]

Three Reasons Why Storytelling is the Key to Social Media Marketing Success

December 2, 2009 by Gaurav Mishra with 568 views

I recently wrote about how I rediscovered the importance of storytelling at TEDIndia. I have been thinking a lot about storytelling since then, especially the role of storytelling in social media marketing. I have come to the conclusion that social media is most powerful when it's used for creating, collecting and sharing stories. In... [read more]

When Storytelling and News Meet

November 3, 2009 by Gavin Heaton with 112 views

In amongst the pitches and requests that speed from my Inbox to the Trash, sometimes, just sometimes, comes something worth pausing over. An email from Todd Denis from Jawbone.tv made me curious enough to take a moment to check out the story – and I am glad I did. Not only does Jawbone cover niche news topics in an engaging way, there... [read more]

Create an Experience

October 9, 2009 by Danny Brown with 223 views

We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and... [read more]

#25: Here's a thought...

September 26, 2009 by BrianRoger with 193 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:Three little piggies went to marketMarketing is all about stories. There’s the story of how it started, the invention of whatever it is you’re selling, or the invention of your business itself, the story of the brand, the packaging, the... [read more]

Multiple types of stories drive maximum benefits

September 11, 2009 by Sam Decker with 225 views

Storytelling began thousands of years ago, and today, stories are infinitely more impactful than advertising and brand marketing. In June, BusinessWeek wrote about the power of stories: “If you want to connect with your audience, inspire them, and motivate them to action, start telling stories.” The internet lets us share them globally... [read more]

Storytelling at the brink of the future?

May 27, 2009 by Greg Verdino with 165 views

Although the odds are pretty good you'll never read a fiction review on this blog, I can't help but tell y'all about J.C. Hutchins' Personal Effects: Dark Art.  forthcoming novel. It's a supernatural thriller that pits an art therapist at a psychiatric institute against a blind serial killer/patient -- it may or may not be your cup... [read more]

Customers are Looking for Yes!

March 7, 2009 by Ardath Albee with 187 views

Marketing content that works changes the way your prospects feel. It's that internal fist-pump of a YES! that happens when someone trying to solve a complex problem finds that light shining at the end of a tunnel due to the story you're sharing.This kind of storytelling is engaging because it meets the urgent—and often complex—needs of... [read more]

Dynamic Communicators Are Good Story Tellers

April 16, 2008 by Bud Bilanich with 82 views

Today is Thursday, so this post is on dynamic communication. Jack Davis is a friend of mine.  Eight and a half years ago, he and his partner Rob Likoff created a paradigm shifting company, Group DCA.  Jack and Rob are veterans of the health care industry.  Their company was one of the first to offer web based marketing... [read more]

Marketing Storytelling through Actions

February 5, 2008 by Ardath Albee with 87 views

Storytelling isn't just about the words you use to tell your company's story. It's about everything you do that touches your prospects and customers. Your behavior and intentions can enhance or diminish the relationships you're building. The goal of marketing is to find people who need, and are willing to consider buying, what you're... [read more]

Logo