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word of mouth

Lead Generation: What Works Today

May 3, 2010 by Debra Murphy with 594 views

I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business owners, we build our credibility by demonstrating our expertise and knowledge of our discipline and the use of social media makes... [read more]

Most effective way to generate and sustain word-of-mouth?

April 14, 2010 by Zane Safrit with 188 views

What’s the most effective way to generate and sustain word-of-mouth advertising for your business? Provide immediate, consistent, relief for your customer’s pain. Think about the last time you were in serious pain. That experience was ...very painful. It left an impression on you. Pain does that. And then you felt relief. What did... [read more]

Right Advice

February 17, 2010 by Zane Safrit with 222 views

My advice is to be 100% confident in how you deliver a customer experience before you start to try to strike up conversations online. Because if you are not confident, you will not want to listen to some of the negative feedback online about how you are doing business.| John Moore, All Things WOM He’s right. Talk to your employees’... [read more]

The Relationship Between Social Media and Word of Mouth

December 7, 2009 by Paul Chaney with 195 views

Recently, I was invited by Andy Sernovitz, the guy who literally wrote the book on Word of Mouth marketing, to join a group he started called WOMBATS (Word Of Mouth Believers And Talkers). While I don't consider myself a WOM marketing expert by any stretch of the imagination, I am a "believer and talker," and appreciative to Andy... [read more]

Live from WOMMA: The Power of Authenticity

December 4, 2009 by Margot Heiligman with 172 views

There were a number of sessions during last month’s Word of Mouth Marketing Association (WOMMA) event in Las Vegas which transcended the takeaway from a typical marketing conference.  In this post, I wanted to highlight one of those, because it pertains to a stratum within social media and ‘word of mouth’ which is often... [read more]

The Word of Mouth Marketing Manifesto

October 26, 2009 by James Deck with 199 views

Close friends of mine will know that I have a bit of a business book fetish. I even list a few of my favorites at www.discountbusinessbooks.com.au.Last week I sent a 1300 Web Pro customer home with a copy of Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz.Half way through the book, Sernovitz shares his... [read more]

WOM: A tale of two mouths

October 21, 2009 by Zane Safrit with 114 views

WOM stands for Word-of-Mouth. And, there are two mouths in word-of-mouth marketing. Yours and theirs. Here’s the story of both, told very briefly: It was the biggest of mouths, it was the smallest of mouths... Yours: Closed. That fosters listening to what they say Theirs: Open. Talking, telling, testifying, teaching you what dazzles... [read more]

Direct Revenue From Social Media Marketing

October 13, 2009 by Michele Goetz with 180 views

Now there is proof. You can generate revenue from social media marketing – and it is big! CNN reports that an $11,000 indie movie ‘Paranormal Activity’ grossed $7.1M this past weekend and landed in the top 5 with a limited distribution across 200 theaters. They did it through word of mouth marketing efforts heavily leveraging YouTube... [read more]

5 Ways to Get Your Customers Talking

October 13, 2009 by John Jantsch with 191 views

This content from: Duct Tape Marketing Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that’s garnered by customers spreading the good word to prospects is worth its weight in gold. Some products, services, and experiences naturally produce... [read more]

How to Arm Customers to Spread the Word

September 29, 2009 by Brian Critchfield with 146 views

Up to this point, I have emphasized the Navel Model for creating a company worth talking about. It is critical that you do this piece first. As the great military strategist, Sun Tzu, once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Most literature in the... [read more]

#25: Here's a thought...

September 26, 2009 by BrianRoger with 193 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:Three little piggies went to marketMarketing is all about stories. There’s the story of how it started, the invention of whatever it is you’re selling, or the invention of your business itself, the story of the brand, the packaging, the... [read more]

“I Never Forget a Face!”: Key to Success for Beachfront Restaurant Owner

September 22, 2009 by Susan Wilson Solovic with 164 views

Cabo San Lucas, Mexico is frequently cited as one of the top ten travel destinations in the world. Expensive resorts line pristine beaches and cater to the rich and famous. Yet one of the most popular beachfront restaurants in the area isn’t associated with any of the typical tourist venues.  Zipper’s Beachfront Restaurant is a... [read more]

#24: Here's a thought...

September 19, 2009 by BrianRoger with 286 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:One more timeThe aim here is not to focus just on short-term campaigns but to also show the long-term value of social media. This starts internally first with establishing an infrastructure that is capable of showing ROI and value. Once... [read more]

The first step to improve your brand’s word-of-mouth?

September 11, 2009 by Zane Safrit with 188 views

Here's the first step to improve the word-of-mouth generated for your brand. Improve what you think about your brand. That's it. That's where change starts. Change what you think and say and feel about... your brand, corporate or personal. Change that and you’ll change what others say about your brand. At the risk of lecturing...... [read more]

Facebook and Word of Mouth

August 6, 2009 by Jeff Cornwall with 95 views

Any type of word-of-mouth promotion demands action -- it rarely just happens.The same holds true when using social media as a vehicle for word of mouth.  The USA Today has a great example of how a night club is actively using Facebook to get the word out:Bartender Beau Dieda does more than mix and serve drinks every night at... [read more]

Why Social Network Engagement is About Conversations

July 30, 2009 by Eric Tsai with 114 views

With the recent acquisition of Zappos by Amazon, many companies are now taking a serious look at social innovation, especially after the latest Engagement report by Wetpain and the Fluent report by Razorfish on social influence marketing. Basically these reports prove that brands with high social media activity increased revenues while... [read more]

Customer Testimonials: When and How to Share their Wealth

July 28, 2009 by Zane Safrit with 179 views

Customer testimonials are a powerful form of word-of-mouth advertising for your brand. They offer enhanced credibility for your brand and its promises. Credence is found to your marketing efforts when you add a personalized customer testimonial. You find customer testimonials increasing in number, power and reach with the easy use of... [read more]

Understanding Word of Mouth Marketing

July 3, 2009 by Shashi Bellamkonda with 244 views

Ever heard of WOM? It stands for “Word of Mouth”.You might be rolling your eyes and saying “great, another acronym to remember and another marketing concept to understand and incorporate into my business.” But not so fast, this one is on of the most important concepts to come along to marketing in years.Let me explain myself…Explaining... [read more]

Using Referrals for Word of Mouth

June 18, 2009 by Jeff Cornwall with 123 views

As I tell my students time and time again -- word of mouth never just happens. Although it is a great way to bootstrap your marketing efforts, it does take, well, some effort.The folks at Yodle.com passed along to me some good tips on how to effectively use referrals to help increase word of mouth.Four Myths about Word of Mouth through... [read more]

Sixty to zero

April 20, 2009 by Seth Godin with 85 views

Ever notice that most car specs focus on acceleration, not braking? It's more fun to focus on getting fast than it is on getting slow. How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing one thing and speeding up something else.Prediction: there will be no significant newspapers... [read more]

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