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Anatomy of a bad search result

December 19, 2009 by Chris Dixon with 397 views

In a post last week, Paul Kedrosky noted his frustration when looking for a new dishwasher using Google. I thought it might be interesting to do some forensics to see which sites rank highly and why. Paul started by querying Google with the phrase dishwasher reviews: Pretty much every link on this page has an interesting story to... [read more]

Best of 2009 (So Far): SEO Guidance, Part 3

December 17, 2009 by Tom Pick with 322 views

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Find the... [read more]

Best of 2008: Random but Interesting, Part 2

August 31, 2009 by Tom Pick with 190 views

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on?Then you're in the right place! You'll find all of that and then some here in my... [read more]

Best of 2008: Social Media Optimization, Part 4

August 10, 2009 by Tom Pick with 202 views

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively?Find the answers to these questions and others... [read more]

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