Our network

southwest airlines

Maximizing Capacity Utilization as a Startup Premise

January 6, 2012 by Chris Dixon with 31 views

In stark contrast to other major airlines, Southwest has been profitable for 40 years. If Southwest had one core “startup premise” it was this: for every second the planes sat on the ground, their airplanes and people were costing them money but not generating revenue. So Southwest designed an airline from the ground up that... [read more]

5 Ways to Make Culture a Marketing Strategy

December 15, 2009 by John Jantsch with 232 views

This content from: Duct Tape Marketing. An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none, it’s the difference between companies that get by and those that get buy. Silly pun aside, there are many ways of landing on a marketing strategy, but sometimes the difference... [read more]

First Class, Unnamed

September 4, 2009 by Jonathan Salem Ba... with 126 views

 Southwest Airlines has just announced that it will charge $10 for passengers who want to board its planes early, which means after the more expensive Business Select and mileage award ticket holders have already grabbed their seats. This is first class seating, in everything but name. I wonder what it does to the Southwest... [read more]

Is Personality a Strategy?

September 2, 2009 by John Jantsch with 204 views

This content from: Duct Tape Marketing When I originally started this post the title was going to be "Is Culture a Strategy," but I amended it to personality because, while what I am talking about here is commonly referred to as company culture, I think the word personality is more fitting for the typical small business. Most small... [read more]

What's At Your Leadership "Core?" - Colleen Barrett, Southwest Airlines

June 13, 2009 by Lisa Haneberg with 189 views

I put up a very cool piece of video from You Tube over on Management Central (my new Ning site). The video is an interview of Colleen Barrett (former President of Southwest Airlines, now President Emeritus) by the folks at Wharton. Colleen was Herb Kelleher's legal secretary and jumped ship from the law firm where they both worked to... [read more]

Highlights From Marketing 2.0, Paris

April 5, 2009 by David Armano with 115 views

(Ford's Scott Monty surrounded by Edelman Execs on the Red Carpet)I recently wrapped up a week in Paris mixing a bit of both business and pleasure. The first two days of my week were spent at the third annual Marketing 2.0 conference held in Paris for the second time in a row. While the structure of the conference was a bit loose and... [read more]

Logo