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social marketing

7 Reasons Why Small Businesses Should Take a Look at Foursquare

January 4, 2010 by John Jantsch with 338 views

In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010)   The idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check... [read more]

Marketing News column: Are Your Customers Ready For Social Applications?

April 10, 2008 by Charlene Li with 23 views

by Josh Bernoff Concurrent with the release of Groundswell, I've begun writing a column in Marketing News, the magazine of the American Marketing Association. I'll share these columns with you as a regular blog feature. Here's the column from the April 1 issue. If you're reading Groundswell, you'll recognize these three people from... [read more]

Remember Your Audience

January 10, 2008 by Scott Schwertly with 38 views

There is a great quote by the famous screenwriter, Robert McKee, and it goes like this: "Story is about respect, not disdain, for the audience." It's sad how many people forget this concept when giving a presentation and articulating their company's or possibly their own story. McKee continues by stating that "when talented people write... [read more]

Uncover Your Inside Advantage

January 2, 2008 by Ardath Albee with 166 views

Over the holidays, I read Robert Bloom and Dave Conti's The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business. First, let me say that Bloom has simplified the process that every company—especially B2B—should go through to make the shift from product selling to customer-centric selling & marketing. He's... [read more]

#1 Customer-Centric Requirement for B2B Tech Companies

December 21, 2007 by Ardath Albee with 70 views

Reaching outward, to embrace the customer, is something many companies are striving to accomplish. But, assumptions that brand awareness or existing relationships are the primary prerequisites for market acquisition or customer retention may be incorrect. According to some new research by CMO Council [press release 12/17], 99% of IT... [read more]

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