Our network

customer focus

The Return of Commercial Speech

January 2, 2010 by Jonathan Salem Ba... with 161 views

OK, I have to add my two cents to the prediction business and label what I think might be an emergent, if not important trend for brands and marketers in our nascent new decade: we're going to see the return of paid commercial speech. Yup. I don't know what we'll call it yet -- whether advertising, marketing, or something new... [read more]

It All Starts With The Customer

September 14, 2009 by Niall Devitt with 233 views

Btb Guest Author Dave Brock Dave will be speaking our next Sales Leadership Ireland meet up “From the Buyers Perspective” on the 28th of Sept. The other day, I was speaking with my friend, Niall Devitt. He had invited me to speak at a conference focused on the issue: It All Starts With The Customer. It seems so simple and obvious, but... [read more]

Compassionate Customer Service?

January 26, 2008 by Barry Moltz with 68 views

Barry asked me to write one blog a week, so I’ve been sitting in front of my computer wondering what I should write (although I’m sure Barry won’t be surprised to see that I’m blogging early in the morning). Am I going to bring down the tone of his blog? What if I’m horrendously off-topic? [...]Link to original post [read more]

New Look for Texas Startup Blog

January 12, 2008 by AlexanderMuse with 52 views

This weekend we will be releasing the new design theme for the Texas Startup Blog (i.e. the blog you are reading).  When I starting blogging in 2005 I had no idea how much the effort would change my life (detailed in a post titled, ‘Why Blog?‘).  The new design goal is to organize valuable information for entreprenuers and... [read more]

Remember Your Audience

January 10, 2008 by Scott Schwertly with 38 views

There is a great quote by the famous screenwriter, Robert McKee, and it goes like this: "Story is about respect, not disdain, for the audience." It's sad how many people forget this concept when giving a presentation and articulating their company's or possibly their own story. McKee continues by stating that "when talented people write... [read more]

Management Experiment at Architel

December 31, 2007 by AlexanderMuse with 54 views

Architel is the engine that has allowed Scott and I to fund more than five other businesses/initiatives since 2001.  This little IT services company was founded with a simple idea: align the interest of the customer and the IT provider; we seek to accomplish this by providing all-you-can-eat support for a flat-monthly fee.  In... [read more]

Logo