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earned media

The problem with paid media isn't the "paid"

April 28, 2009 by Greg Verdino with 194 views

This morning I searched Google for blog posts about two seemingly related phrases.  The first search -- for "earned media" -- delivered nearly 7,000 results and every link on the first page pointed to a marketing blogger writing about the concept of unpaid media mentions, impressions or coverage (with media, in this case,... [read more]

The Power Of Passed Links

April 17, 2009 by Fred Wilson with 188 views

Links are the currency of the web. That's the reason that Google is the king of the web right now. Google generates more click thrus to more websites than any other web service out there.But I've been ruminating on a comment that was left on my earned media post a few weeks ago by Ben Straley.One of the issues not addressed directly in... [read more]

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