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olivier blanchard

This Guy Gets the Basics of Social Media ROI

October 28, 2009 by Zane Safrit with 277 views

I love this presentation from Oliver Blanchard. It made my morning. Olivier Blanchard Basics Of Social Media RoiView more presentations from Olivier Blanchard. Why do I love this presentation? Why does it make my morning? Slide 10. It shows the boss and he lists two reasons why he should invest in something: 1. It will result in a... [read more]

Marketing is Not a Substitute for a Great Product or Service

July 29, 2009 by Jacob Morgan with 142 views

At the core of any successful company is usually a great product. Behind a great product sits a great strategy and a great team of people that can execute on that strategy (among many other things). However, a great product (or service for that matter) is only a great product for so long. Eventually you will need to update, upgrade, or... [read more]

Social Media ROI and Impact for Adobe

May 29, 2009 by Jacob Morgan with 217 views

Olivier Blanchard (the brand builder) has been rocking out on social media ROI lately with some some awesome content. One of my favorite topics that he has addressed is the difference between ROI and Impact. As Olivier clearly explains, ROI is a financial metric… aka dollars and cents. Impact is what can be measured with comments,... [read more]

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