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How to Use Social Media to Leverage the Power of Google

December 12, 2009 by Tom Pick with 256 views

Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a... [read more]

Influence research: what drives people to Digg stories

August 7, 2009 by Ross Dawson with 146 views

In the lead-up to Social Media for Marketing: An Analysis of Digg.com Engagement and User Behavior, created by new media research company One to One Interactive. Digg was one of the first "influence aggregators", bringing together the opinions of many to guide what content people read. In addition, the Digg ecosystem is a great example... [read more]

High Points on the Social Media Landscape

March 10, 2009 by Tom Pick with 443 views

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media, like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of... [read more]

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