influencers posts, articles, and infographics

Social Brands As Sausage Factories

March 26, 2010 by Jonathan Salem Ba... with 131 views

Much has been said about the legislative process that yielded America's health bill this week, and most of the conversation has been about the opinions, expectations, and fears voiced in, well, the conversation. We've just had our first behind-the-scenes glimpse into how the government makes sausage, and we didn't like it one bit.... [read more]

How Social Media Peer Groups are Impacting Small Business and Startups

November 17, 2009 by Peter Auditore with 386 views

Look no further than Yelp and Urban Spoon.com to see the immediate impact of Social Media Peer Groups (SMPGs) on business; in this case it’s the peer group that eats out, almost all of us. Last weekend I got an urge for Pizza, and after hearing a sports commentator talk all baseball season about how fantastic Amici’s East Coast Pizzeria... [read more]

Understanding Influence; the Chris Brogan Effect

September 26, 2009 by Jacob Morgan with 442 views

Influence has been quite a hot topic in the social media, and as someone who has a degree in psychology (and business), I too find this topic quite interesting. I’m not saying I’m an influence expert, but I still enjoy the discussions and debates around the space. We focus a lot on individual influencer; in fact, we focus on them too... [read more]

Will Influencism supplant Capitalism? The emergence of the influence economy

September 14, 2009 by Ross Dawson with 195 views

One of the most interesting topics at the recent Future of Influence Summit was the emergence of business models for influence. Some particularly intriguing issues were raised in the Business Models for Influence and Reputation panel, suggesting that one of the key currencies of the future will be influence. The panelists generally... [read more]

Influencer programs and building public trust in your startup

August 12, 2009 by BarbaraFrench with 101 views

Influencer programs can be a lever for building and sustaining trust. How well this works depends largely on how we enable influencers to build and convey trust in our brands. This is especially true given the global economic climate.We know that influencers are trusted advisors. The question is, how are we enabling them to develop and... [read more]

It's Not About Influence - It's About Trust

August 6, 2009 by Gavin Heaton with 195 views

If you are involved in creating digital strategy or working with social media from a professional point of view, you are bound to hear the word “influence” bandied about. Maybe you have been asked to work up an influencer outreach program for a new product. Perhaps you are thinking about commissioning an influencer engagement strategy... [read more]

Bloggers are the New Influencers: How Do You Find Them and Assess Their Value to Your Business?

July 29, 2009 by Peter Auditore with 210 views

Identifying and understanding the dynamics of communications today and how it is impacting business and government has become a major challenge for many organizations globally. Suddenly, companies like IBM have a chief of social media leading its Smarter Planet initiative and even Ford Motor Company has a czar of social media and... [read more]

Uncover your hidden influencers

July 16, 2009 by BarbaraFrench with 182 views

I was fortunate enough to spend quality time with a number of new clients and prospects in Silicon Valley during the first half of the year. One of the influencer topics that cropped up again and again during our conversations was the ‘hidden influencers.’ There’s a particular interest right now in understanding how to spot hidden... [read more]

Bazaarvoice Summit Cliffnotes #5: Ed Keller, CEO of the Keller Fay Group: Understanding the Power of Influencers

August 1, 2008 by Sam Decker with 69 views

This is the fifth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008. Ed Keller, CEO of the Keller Fay Group and author of The Influentials, is an expert on measuring word of mouth. Based on his research, Ed made six points about America’s word of mouth... [read more]

AdAge: Family, Friends Most Influential on Shoppers

April 10, 2008 by Sam Decker with 314 views

Ad Age reported resutls from a study by ZenithOptimedia… Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia. The data comes from ZenithOptimedia's Touchpoints ROI Tracker, a comprehensive project... [read more]

Who and What Are Change Agents?

March 11, 2008 by Jay Deragon with 157 views

A change agent, or agent of change, is someone who intentionally or indirectly causes or accelerates social, cultural, or behavioral change. Because of their importance, change agents are the object of scientific research. Captology, developed at the Stanford Persuasive Technology Lab, for instance, systematically studies how... [read more]

My Biggest Influencers Meme

January 19, 2008 by Ardath Albee with 90 views

Tom Pick, over on the WebMarketCentral blog tagged me to write about the people who most influenced my life. He never asks me the easy questions, but I'll persevere... My father. Yes, there seems to always be a parent in these, but I'm thinking that's a good thing. When I was 7 years old, I wanted a horse. Boy, did...Link to original... [read more]