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word of mouth marketing

Word of Mouth the Magic Miracle?

April 12, 2010 by Editor Bloggertone with 279 views

There's no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Thing is, it isn't magic and it doesn't come about by chance. I cannot tell you the amount of times I've had this very conversation: Me: So, how do you get... [read more]

Evidence that Facebook Works as Marketing Tool

March 2, 2010 by Jeff Cornwall with 374 views

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business Review.... [read more]

5 questions that will lead you to true word of mouth (Andy Sernovitz)

December 9, 2009 by Drew McLellan with 505 views

Cover via AmazonWord of mouth is bigger than tools like Twitter, Facebook, and YouTube. It's more than viral videos, expensive campaigns, and big PR stunts. Real word of mouth is a philosophy, not a tactic. True word of mouth marketers know it's about earning the respect and recommendation of your customers -- it's something you build... [read more]

Viral Marketing

January 31, 2008 by Jeff Cornwall with 66 views

The ideablob.com team talked to one of our classes about viral marketing. Just like "word of mouth", viral marketing doesn't just "happen." It is an intentional strategy. Viral marketing campaigns work, according to Ami Kassar from ideablob.com, because of two things. First, you need a hook. People need a reason to spread the word... [read more]

How Should You Segment Your Market?

January 21, 2008 by ablebrains with 41 views

You: a young company.  What: about to bring a product to market. How: Segment your market to find those most likely to buy.   Now, sounds easy?  Its not but it can be relatively painless.  When you first bring your products to market you want to find the "sneezers" (to borrow Seth Godin's term), those who will... [read more]

Six in 10 US Consumers Share Product Advice With Friends & Family

December 5, 2007 by Sam Decker with 75 views

eMarketer reported today that six in 10 surveyed US consumers share product advice with friends and family, a finding from Forrester Research's NACTAS Benchmark Study.   While the highly sought after "Influentials" segment garners much of the focus of word of mouth marketers, Forrester's findings provide ammunition for more broadly... [read more]

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