Our network

authenticity

Carl Rogers on Authenticity - On Becoming a Leader #leadership

January 14, 2010 by Lisa Haneberg with 253 views

Here's a thought provoking quote - my thoughts are on the other side. In On Becoming a Person, Carl Rogers wrote this about the importance of trust in a helping relationship: Can I be in some way which will be perceived by the other person as trustworthy, as dependable or consistent in some deep sense? Both research and experience... [read more]

Carl Rogers on Authenticity - On Becomng a Leader #leadership

January 13, 2010 by Lisa Haneberg with 180 views

Here's a thought provoking quote - my thoughts are on the other side. In On Becoming a Person, Carl Rogers wrote this about the importance of trust in a helping relationship: Can I be in some way which will be perceived by the other person as trustworthy, as dependable or consistent in some deep sense? Both research and experience... [read more]

That Personal Touch

January 3, 2010 by Rebel Brown with 193 views

Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.  Personalized profiles are all the rage in outbound marketing.  We insert recipients' names into email campaigns that are tailored to what we assume are their requirements, thanks to a... [read more]

The Return of Commercial Speech

January 2, 2010 by Jonathan Salem Ba... with 161 views

OK, I have to add my two cents to the prediction business and label what I think might be an emergent, if not important trend for brands and marketers in our nascent new decade: we're going to see the return of paid commercial speech. Yup. I don't know what we'll call it yet -- whether advertising, marketing, or something new... [read more]

Lessons in Social Media from Super Mario

July 29, 2009 by Danny Brown with 219 views

If you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? How about Super Mario? Yes, that Super Mario. The Italian plumber dreamed up by Shigeru Miyamoto and who would go on to become one of the most iconic video game characters of all time,... [read more]

Why You Should Always Be True to Your Brand

June 18, 2009 by Eric Tsai with 156 views

Recently I’ve had great conversations with other brand strategists about the changing landscape in brand building. There is no doubt that social media is having a profound impact on brands in all fronts of marketing, advertising, PR, and networking. The core value of social branding is about fostering the “trusted” relationship from... [read more]

Big Brother vs. Social Media vs. Basil Fawlty

June 5, 2009 by Tim Berry with 131 views

(Note: I posted this first on Huffington Post, and I’m re-posting here because this is my main blog. Tim) Secret cameras, secret Web utilities tracking employees’ Web use, secret phone recording and IM monitoring: that’s creepy. That’s BIG BROTHER: the Orwellian 1984 nightmare. But bosses reading your tweets and Facebook? What’s creepy... [read more]

Blogging for Authenticity

May 24, 2009 by Ari Herzog with 116 views

If your blog is not authentic to who you are, then you may as well stop blogging now. Using Technorati’s 2008 State of the Blogosphere as a benchmark, over 1 million blog posts are created every day. There has to be some mix of writing in first person or taking a unique point of view for your blog to stand out. The notion of building a... [read more]

Logo