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marketing tactics

Promote your business with stamps and stickers

May 20, 2010 by Becky McCray with 333 views

Here's a low cost and low tech promotional idea: rubber stamps and adhesive stickers. They've been around for ever, the ultimate in low tech. But you can use them to promote your high-tech outreach. Stamp your paper sacks, paper invoices, paper envelopes, or paper receipts. Sticker your packages, wrappers or brochures. Here are... [read more]

LiveMint Article on Indian Brands Using Social Media

April 3, 2010 by Gaurav Mishra with 313 views

I was quoted recently in a LiveMint article on Indian brands using social media. I said that out of the top 100 Indian brands, maybe 20 have used social media in any meaningful way so far, but many more are trying to experiment with it. It’s evident from the other quotes in the article that the easiest way to try out social media... [read more]

Social Media Success

February 20, 2010 by Dan Kraus with 146 views

I love executives who want to talk about ROI on marketing and especially social media (all sarcasm intended). Unless you are doing direct response marketing, ROI is an elusive topic at best and impossible at worst. My first question is always “what period of time do you want to measure that over, because ultimately, the time span is... [read more]

Planning a Customer Loyalty Program? Forget Social Media!

January 25, 2010 by Andy Beal with 238 views

It’s not often that you’ll hear the advice to NOT bother with social media, but a new CMO Council report suggests that when it comes to customer loyalty programs, social media just doesn’t make sense. While 60% of the 600 marketers polled, planned to make better use of the web and social networking tools, consumers say that’s not how... [read more]

Creating Your Own Buzz

December 5, 2008 by Kendra Lee with 56 views

Almost every business owner, from entrepreneurs who are just starting out to the leaders of large companies, is looking for ways to increase their sales, profits and visibility. Obviously, not everyone can afford a multi-million dollar advertising campaign to get their message out, so they resort to less expensive, guerilla marketing... [read more]

McKinsey Agrees: Web 2.0 is Not a Marketing Tactic

July 31, 2008 by Brian Critchfield with 56 views

I have been involved in selling and marketing technology products for many years. Regardless of the technology, there is always one fatal error that too many companies make. They think that implementing new technology will solve problems when, in reality, processes and strategies solve problems - technology just speeds it up. Technology... [read more]

Staying on Track with Marketing

July 22, 2008 by Debra Murphy with 63 views

Bookmark & Share © Add This   Favorites   Del.icio.us   Digg   Google   MySpace   Facebook   Reddit   Live   Furl   Yahoo MyWeb   StumbleUpon   More... Things have gotten really crazy for me lately and some of you may be wondering where I’ve been.... [read more]

Business embraces blogging and integrated marketing...so do I

June 11, 2008 by Paul Chaney with 70 views

The more I understand marketing, the more I see the need for an integrated approach which spans a wide range of tactics. I've commented on the use of blogs and email, but that's only one way. The kind of integration I'm referring to is something like that provided by companies like Eloqua. Truly sophisticated stuff. Today, B2B magazine... [read more]

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