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reputation

Your Reputation Sucks

November 23, 2009 by Jonathan Salem Ba... with 120 views

[NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010.] In case you haven't noticed it, almost every public and commercial establishment blew up this year. Your reputation and brand aren't what... [read more]

What are the business models for influence and reputation - today and in the future?

August 26, 2009 by Ross Dawson with 230 views

One of the most exciting topics of Future of Influence Summit next week is exploring the business models for influence and reputation. This is an issue that is better addressed in San Francisco/ Silicon Valley than anywhere else, and we have an extraordinary panel lined up to address the topic of Business Models for Influence and... [read more]

Social media, reputation and immediacy

August 20, 2009 by Kate Carruthers with 136 views

Reputation is critical for any person or business – we only have to look at the professional reputations of the James Hardie directors and managers in the news today. Social media can be a great way for companies and individuals to build their reputations. But it also means that we need to manage reputation proactively. This is because... [read more]

For Sale: A Former Reputation

April 20, 2009 by George Brymer with 110 views

Circuit City is selling its name. Unfortunately, it's a name with little value these days. And that's too bad. The former electronics retailer was once a great company praised for its progressive leadership.From 1982 to 1997, Circuit City outperformed the general stock market by eighteen-and-a-half times. During that period, Circuit... [read more]

Personal Brand or Online Reputation

April 6, 2009 by Debra Murphy with 390 views

Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands - some good and some not so good at times. As small... [read more]

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