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customer relations

Customer Evangelists: Killing them softly...with your decisions

February 3, 2010 by Zane Safrit with 101 views

TechDirt, always a source of great content on copyright and trademark conversations, shares a story of one company's efforts to kill their customer evangelists. The company: EMI Records. The customer evangelists: the indie record stores. EMI decided, it seems, that indie record stores and their customers were no longer worthy (We're... [read more]

6 Ways to Supercharge your Business Connections

October 16, 2009 by Daniel Kehrer with 238 views

Today, most businesses are scrambling to hold onto customers and market share.  Some are succeeding; some aren’t. What makes the biggest difference?According to marketing guru Maribeth Kuzmeski, the single most important thing setting successful business owners apart is their ability to connect. “If you can build strong... [read more]

Global marketing from a family farm

July 31, 2008 by Becky McCray with 63 views

Our friend G.L. Hoffman shared this family story of marketing, family farms, and global connections.Read the story,  and then think about this discussion question:What little things could you be doing right now to reach your customers in new and personal ways? New here? Take the Guided Tour. Like what you see? Subscribe.... [read more]

Improving Online Experience

July 30, 2008 by Jeff Nolan with 45 views

Bookmark & Share © Add This   Favorites   Del.icio.us   Digg   Google   MySpace   Facebook   Reddit   Live   Furl   Yahoo MyWeb   StumbleUpon   More... Okay, much of what is in this study falls under “stating the obvious” such as site visitors wanting... [read more]

Want Trust and Respect? Say "No"

July 17, 2008 by Steve Roesler with 71 views

There's some twisted thinking going on about building trusting relationships. It goes like this: "If I make people happy by not disagreeing with them they will like me more. Then they'll trust me more because I'm agreeable. Wow. Then when I need something or want something I'm more likely to get it. And if I'm a manager, that's good."... [read more]

Is SaaS For Me? (Part 2)

March 9, 2008 by Gadi Shamia with 36 views

Last week I wrote the first part of the Is SaaS for me post. It talked about two important distinctions of the SaaS model: It changes the power play between the customer and the vendor and assures that the vendors work for the customers every day. This part will cover some more distinctions like simplicity, security and maintenance.... [read more]

#1 Customer-Centric Requirement for B2B Tech Companies

December 21, 2007 by Ardath Albee with 70 views

Reaching outward, to embrace the customer, is something many companies are striving to accomplish. But, assumptions that brand awareness or existing relationships are the primary prerequisites for market acquisition or customer retention may be incorrect. According to some new research by CMO Council [press release 12/17], 99% of IT... [read more]

Proof of the Altruistic Consumer

December 3, 2007 by Sam Decker with 56 views

I recently posted results from our study with Keller Fay, that 90% of product reviewers do so to help other shoppers. As evidence of the general 'goodness' of customers wanting to help other customers, Andrew Chen (our Ask & Answer product manager) took this iPhone picture of the note someone left behind at the ATM. [...]Link to... [read more]

More on "We" Relationships With Customers

November 28, 2007 by Bud Bilanich with 62 views

I love the viral nature of the internet.  On Monday, I did a post on the new book, We: The Ideal Customer Relationship. Yesterday, I got an e mail from Frank Rowe of PeopleMetrics, telling me that he enjoyed the post and sending me a press release of the results of a study his company has just completed.  Check it out… FOR... [read more]

We -- An Idea Whose Time Has Come

November 26, 2007 by Bud Bilanich with 56 views

In my book 4 Secrets of High Performing Organizations, I suggest that successful businesses and the people who lead them have four things in common. Successful businesses and the people who lead them develop and communicate a clarity or purpose and direction. Successful businesses and the people who lead them engage the full... [read more]

What's Your Story?

October 21, 2007 by Scott Schwertly with 37 views

I have written quite a bit on this blog about the power of storytelling.  In fact, the whole idea of "story" is becoming quite popular.  Books such as Chip and Dan Heath's Made to Stick and Dan Pink's A Whole New Mind dedicate entire sections in their books to the art and power of storytelling. One company that has really... [read more]

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