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Making Your Google Alerts Smarter

March 3, 2010 by John Jantsch with 217 views

If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (... [read more]

Small Businesses Will Simply Become More Naturally Social

December 29, 2009 by John Jantsch with 221 views

This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming... [read more]

7 Simple Truths of Social Media Marketing

November 30, 2009 by John Jantsch with 156 views

This content from: Duct Tape Marketing The first truth I need to reveal is that the idea for this post is a bit of a response to a post by Sonia Simone of copyblogger titled – The 7 Harsh Realities of Social Media Marketing. Sonia and I sparred a bit over the fact that “harsh realities” and making all this sound hard is something that... [read more]

The Six Directions of Social Media

April 4, 2009 by Danny Brown with 227 views

Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven - this reflects your dreams and hopes. Below, or Earth - this is your grounding and where you are now. Forward - where you want to be in your life. Backward - what you’ve overcome and left behind. Left - those who give you... [read more]

Why Monitoring Your Name is Important

March 22, 2009 by Ari Herzog with 102 views

Do you monitor your name if someone mentions it in a blog post? Whether you are an individual, company, nonprofit organization, or government agency, you’re keeping tabs on bloggers who write about you, right? By means of example, if I didn’t ego surf my own name and links to my blog, I wouldn’t know that David Bradley credited me,... [read more]

How To Build Community 101

March 14, 2009 by Connie Benson with 285 views

I enjoy receiving questions from people. They will become common as community becomes an integral part of marketing plans.I have a startup making a product. We’re selling it online. We have:a websitea blogforumsThe problem is that not many come to the forums. And if they do, they don’t register or participate much. Instead of trying to... [read more]

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