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monitoring social media activity

6 steps to take if your company is criticized in a blog post

April 23, 2010 by Drew McLellan with 246 views

My last blog post recounted a less than desirable experience a colleague and I had at a New York Dunkin' Donuts store.  The manager was an amazing example of what not to do. When I write about specific brands or experiences I've had, I try very hard to be respectful of the brand and to only call someone out when there's a lesson... [read more]

Twitter Applications for Your Small Business

January 24, 2010 by Zahid Lilani with 326 views

In 2010, we will see a big push by Twitter to help small business understand and embrace social media. There are hundreds of Twitter applications out there that help you manage the way you use Twitter but if you are a small business owner, you don’t want to deal with thousands of Twitter apps, you just want to use the one that will... [read more]

Tracking Your Customer’s Social Media Activity

July 14, 2009 by John Jantsch with 162 views

This content from: Duct Tape Marketing The more you know about your customer’s world the more you can help them get what they want out of life. To some degree, no matter what we sell, that’s the ultimate goal of serving a customer. Smart sales folks have always made it a habit of discretely discovering everything they can about... [read more]

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