Our network

social capital

How the Social Web is Redefining Community and Brand Legitimacy

August 12, 2009 by Eric Tsai with 287 views

Recently I gave a presentation on social media in which I mentioned that one of reasons social media is gaining great momentum is that it fosters the creation of community. Naturally, we all have the desire to be part of a community, to become an insider on something that we’re interested in. I gave the example of how two fans who loved... [read more]

Social Judgement: The Auchterlonie Effect

March 3, 2009 by Gavin Heaton with 84 views

The playground was a swarm. To my left, there are legions of boys running to and fro; to my right, whole classes seem to be moving steadily across the playground. In front of me, our shared destination - the canteen – sits alone like a giant weatherboard pimple rising up out of the summer asphalt. But there is a commotion on the grass... [read more]

Logo