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social media metrics

The 6 Biggest Mistakes Tracking Social Media's Impact

September 23, 2009 by Zane Safrit with 270 views

Gary Stein at Clickz shares his list of The 5 Biggest Mistakes Measuring Social Media. Check them out. It's a good post, well-written. But, it's written from the perspective of a social media agency. That doesn't discredit the post, the perspective, the author. That's not what I'm saying. However, it's not the perspective of a business... [read more]

Report: Companies Spending Less on Web Analytics Technology, More on Staff

June 9, 2009 by Andy Beal with 317 views

My good friend, and web analytics guru, Avinash Kaushik once wrote: Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary; 2) Put the rest of the money in your pocket. That piece of advice has always... [read more]

Winning and Influencing in Social Media

January 23, 2008 by Gavin Heaton with 40 views

  'how to win friends and influence people'    Originally uploaded by bubbo-tubbo Over the past few months Valeria Maltoni, the Conversation Agent, has been on fire. She has written scores of long form, well thought-out and clearly articulated blog posts that offer genuine analysis and raise challenging questions. Just... [read more]

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