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McKinsey Agrees: Web 2.0 is Not a Marketing Tactic

July 31, 2008 by Brian Critchfield with 56 views

I have been involved in selling and marketing technology products for many years. Regardless of the technology, there is always one fatal error that too many companies make. They think that implementing new technology will solve problems when, in reality, processes and strategies solve problems - technology just speeds it up. Technology... [read more]

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