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Best of 2009 (So Far): SEO Guidance, Part 4

December 29, 2009 by Tom Pick with 232 views

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and... [read more]

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

November 10, 2009 by Tom Pick with 212 views

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate... [read more]

Best of 2009 (So Far): Social Media Marketing, Part 2

November 5, 2009 by Tom Pick with 353 views

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to... [read more]

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

October 26, 2009 by Tom Pick with 314 views

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and... [read more]

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

October 7, 2009 by Tom Pick with 459 views

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested... [read more]

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