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Walls of Separation

February 26, 2009 by David Armano with 228 views

Today as I watched a video of Peter Arnell describe the rationale behind Tropicana's rejected package design, I had a bit of an epiphany. Many companies, brands and organizations are inadvertently building walls between themselves and their customers. It's unintentional, happened over time—but ultimately in this age of empowerment,... [read more]

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