Our network

brand engagement

Video Ads Uplifting (to Visitor Numbers and Search Queries)

March 26, 2010 by Andy Beal with 369 views

.Fox, Fox International Channels’ global online ad network, commissioned comScore to study the effectiveness of video ads on brand engagement in the UK last year. Four industries, four campaigns and 300 million impressions later, the results are in: video ads provide “significant uplift” to visitor numbers and advertiser search... [read more]

Have it your way: Using retail customization to drive brand engagement.

January 14, 2010 by DavidWiggs with 163 views

One of the most interesting marketing developments of this past decade has been watching Chris Anderson’s 2004 concept of the Long Tail play out across retail– specifically companies inviting fans to customize products. Recently the Wall Street Journal ran a story about Keds shoe company inviting customers to design their own... [read more]

Logo