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Forrester finds that only 1 in 8 Sales Meetings are Valuable

March 15, 2011 by Bob Apollo with 238 views

What makes a sales meeting valuable to a prospect? It’s when the sales person clearly understands the prospect’s business issues and can clearly articulate how to address them. So how often does this happen? According to the latest research from Forrester, in an average of no more than 1 in 8 sales meetings... Just think about that for a... [read more]

Some Pre-Forecast Odds Ends re: Social CRM

December 19, 2009 by PaulGreenberg with 184 views

Before I push out my Forecast for 2010 (next week some time), I have a few short observations that are honestly somewhat random: Facebook Does It Again – Not So Privately All Facebook members received a message from Mark Zuckerberg this past week that effectively said that Facebook was going to make it easier on people to handle their... [read more]

Best of 2008: Social Media Optimization, Part 4

August 10, 2009 by Tom Pick with 202 views

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively?Find the answers to these questions and others... [read more]

Forrester Report: Here Come the Mobile & Social Media Ads!

June 8, 2009 by Andy Beal with 127 views

OK, so we already know that online advertising spending in 2009 is likely to be lower than 2008, but where exactly will companies funnel their ad dollars? According to Forrester, if you’re in the mobile marketing or paid social media space, the glass is either half-empty or half-full. It’s a half-empty kind of world, if you consider... [read more]

The 9 Must-Have Qualities of a User-Focused B2B Website Design

June 1, 2009 by Tom Pick with 224 views

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. For example,... [read more]

Five Things to Avoid with Your Company Blog

May 25, 2009 by Bill Ives with 128 views

The strong interest in company blogs continues (e.g., Forrester Says Firms to Increase Marketing Investment in Blogs, Fortune 500 Blogging Study). The investment is largely one of time more than money but how do you best leverage this investment? Here is a useful list from Mack Colliers post, Five reasons why your company blog sucks... [read more]

Forrester Predicts Huge Growth for Social Media Marketing

April 24, 2009 by Andy Beal with 100 views

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend. Link to original post [read more]

Stop Random Acts of Sales Support

April 20, 2009 by Ardath Albee with 207 views

I just finished reading Scott Santucci's (Forrester) new report, Uncovering the Hidden Costs of Sales Support, and want to share some insights to the amazing amount of money spent on enabling quota-carrying sales reps that you may not realize.During a time when cost cutting is imperative, not knowing about the extent of these costs... [read more]

Forrester Says Firms to Increase Marketing Investment in Blogs

April 4, 2009 by Bill Ives with 367 views

Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester. Jeremiah surveyed 145 global interactive marketers in both B2B and B2C companies with more than 250 employees on their social... [read more]

B2B Social Media is Not One-Size-Fits-All Part 1

March 25, 2009 by Michele Goetz with 176 views

Social media opens up a wide array of possibilities for marketers as well as cost savings. However, how or if it is used for marketing will look entirely different depending on the company, industry, and products and solutions sold. Social media marketing is not “one-size-fits-all”. The hype of late has really told the story of social... [read more]

Brands Will Learn By Doing. Get Over It.

March 20, 2009 by David Armano with 130 views

What was my strategy when launching this blog? How about when I started using Twitter over two years ago when most people dismissed it as a fad, trend, and a tool for narcissistic individuals who wanted to tell the world what they had for lunch? My strategy?I wanted to learn by doing.I made mistakes, I also got some things right. I... [read more]

Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

March 16, 2009 by Andy Beal with 382 views

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.The survey of 145 interactive marketing professionals snuggles-up nicely with cScape’s research published in December that suggested companies will focus more on customer engagement in 2009.... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick with 427 views

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on the B2C side,... [read more]

Personal Brand and Sponsorship: Test Against the 4 C’s

March 13, 2009 by Michele Goetz with 170 views

Blog sponsorship is a tricky thing for those that have built a livelihood around personal brand. Forrester sees social media sponsorship as the future. There has also been much talk about Chris Brogan and his sponsorship of Kmart.The other thing that got me thinking on this futher is a post from Annie Petite. She asked this... [read more]

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