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seth godin

'Do It Tomorrow'

September 9, 2011 by Seth Godin with 69 views

Stupid advice, certainly. But free. I didn't charge you anything for it. There are very few categories where there is less correlation between price and quality than advice. You can buy a million dollars worth of consulting, a thousand dollars worth of coaching or read a few tweets for free--your choice. [read more]

Best Marketing Book Ever; Beating Major Competitors; Must Read for Parents; Crowdsourcing

November 19, 2009 by Verne Harnish with 311 views

"...keeping you great" HEADLINES:Best How-To Marketing Book I've Ever Read -- They did it, EOers Mike Lieberman and Eric Keiles have written the most concise, how-to, marketing book I've ever read entitled Reality Marketing Revolution: Transform Your Business into a Money Making Machine! Immediately go to page 39 and read Chapter 6 (... [read more]

Social Media for Service Professionals

October 19, 2009 by Tony Karrer with 139 views

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). I promised that I would do a follow-up post with some thoughts out of the presentation and providing links. This is that post. Value of Blogging I started... [read more]

Five Amazing Sites to Help You Figure Out Small Biz Social Media

August 19, 2009 by Becky McCray with 275 views

(Mark Hayward is back with another guest post on marketing for small business, drawn from his own experience. You can follow him on Twitter @mark_hayward) If you are like me, when you purchased or opened your business, you really did not have a clue about how to market yourself online. Perhaps, you still don’t. Certainly, it can be... [read more]

Blogger of the Week: Gavin Heaton

June 29, 2009 by BrianRoger with 162 views

“I particularly remember walking across the school yard and seeing our school captain Paul Davis—a tough, charismatic footballer—sitting with younger kids and singing to them while playing a guitar. I saw the kids mesmerized. I was amazed that this school celebrity was just hanging out and enjoying himself. And as I got closer, I... [read more]

Boundaries real and imagined

June 4, 2009 by Kate Carruthers with 153 views

Seth Godin’s recent post Out of bounds got me thinking about the implicit contracts that we create almost unconsciously everyday. In Seth’s post he’s talking about companies and their marketing. He notes how upset people get when a brand or product does something that does not fit into the consumer’s preconceptions. But I realised that... [read more]

Keith Ferrazzi Virtual Book Tour With Seth Godin And John Jantsch, 8 June 2009

June 1, 2009 by Krishna De with 136 views

If there was one thing I would have done differently BEFORE I left my corporate career, do you know what that one thing would have been? No it wasn’t going on a training course about starting my own business – though I do recommend these to startups. It was developing a deeper and richer network OUTSIDE of the business I was employed... [read more]

Want Free Business Advice? Listen to Your Customers!

May 30, 2009 by Small Biz Bee with 180 views

How well do you listen to what your customers have to say?  It’s easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy.... [read more]

Really Good vs. Pretty Good vs. Adequate

April 2, 2009 by Tim Berry with 135 views

One of my favorite quotes, Adam Osborne, talking about product development, gives way to Seth Godin, talking about running your business. Adam was a writer first, and a personal computer industry pioneer later. I met him when he spoke at my class at business school, then followed his nova-star company Osborne Computers as it rose and... [read more]

Drawing a Line in the Brand

March 17, 2009 by Gavin Heaton with 140 views

As the line between our personal and professional lives continues to blur, we are increasingly seeing both brands and individuals struggle with responsibility, ownership and commitment. This is being exacerbated by the accelerated uptake of social networking tools such as Facebook, LinkedIn and Twitter – where our personal and... [read more]

Customers are Looking for Yes!

March 7, 2009 by Ardath Albee with 187 views

Marketing content that works changes the way your prospects feel. It's that internal fist-pump of a YES! that happens when someone trying to solve a complex problem finds that light shining at the end of a tunnel due to the story you're sharing.This kind of storytelling is engaging because it meets the urgent—and often complex—needs of... [read more]

The 100 Best Business Books Of All Time Book Review And Two Special Offers

March 6, 2009 by Krishna De with 177 views

I love talking to authors – in fact, I love it so much I dedicate one of my podcasts specifically to conversations with authors which means that I can connect great minds and leading authorities to my community and I learn something at the same time.My eight year old devours books, too, and she loves selecting books from the book store... [read more]

What if companies thought of their best customers as friends?

December 11, 2007 by MattHames with 32 views

At a social media webinar on Friday, Seth Godin said that social media is about connecting to friends. And for that reason, companies are bad at it. The Pareto Principle states that for many events 80% of the effects come from 20% of the causes. In marketing, we think of it as 80% of business comes from 20% of the people. What if we... [read more]

If You Have No Idea How to Make a Meatball Sundae

November 28, 2007 by RobinCarey1 with 31 views

Noted marketing blogger and author of ten successful books on marketing, Seth Godin is a panelist for our upcoming webinar, Using Social Media to Grow Your Business.  Seth and I spoke yesterday about social media, what it takes to be successful in a wired world, and what is a “meatball sundae.”  Here’s a brief excerpt of the... [read more]

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