Our network

nurturing program

Whose Reputation is Your Marketing Content Building?

December 6, 2009 by Ardath Albee with 335 views

B2B marketing departments are often pressed for resources. The increasing demand for content to drive eMarketing programs can create a "hamster on the wheel" type of pressure that's overwhelming when added to already filled plates of marketing responsibilities.So marketers commission 3rd party content to fill the gap. They also count on... [read more]

Take 3 Steps Before Creating a Nurturing Program

November 24, 2009 by Ardath Albee with 130 views

I'm getting a lot of questions about how to get started with a nurturing program. Bravo to those marketers who are actively reaching out to get started!I thought it might be useful to present 3 steps for evaluation that will help you create a baseline for building an effective nurturing program.  First - About your customers:Who... [read more]

Got Leads? Now what?

August 16, 2009 by Ardath Albee with 131 views

There seems to be a lot of frenzied activity around B2B lead generation. Well, it's one thing to get leads to opt in, but quite another to help them develop a predisposition to buy from your company. Considering that 78% of marketers say they need to improve the quality of leads they send to sales (Aberdeen), there's work to be done.For... [read more]

Logo